Senior Marketing Analytics Leader — Eye Care Insights

ABBVIE; Mettawa (IL); On-site; USD 110,000 - 209,000; Full time

Job summary

AbbVie is seeking an Associate Director of Marketing Analytics for Eye Care. This role focuses on designing, implementing, and communicating analytics initiatives, partnering with Brand teams and external agencies to inform strategic decisions.

The position requires 10+ years in marketing research/analytics, BA/BS with advanced degree preferred, and deep experience in Eye Care/OTC data sources. APEX collaboration and leadership in a fast-moving matrixed environment are essential.

Qualifications

• BA or BS degree required; advanced degree (MA, MS, MBA, PhD) preferred.
• 10+ years of relevant marketing research and/or analytics experience required.
• Experience with Eye Care, OTC, and pharmaceutical syndicated data sources preferred.

Responsibilities

• Act as strategic partner and provide insights across Eye Care channels.
• Lead custom research projects and collaborate with internal teams and external agencies.
• Synthesize learnings from primary research, analytics, and market intelligence to shape strategies.

Skills

Analytical reasoning

Business acumen

Leadership

Project management

Cross-functional collaboration

Communication

Attention to detail

Education

BA or BS degree

Advanced degree preferred

10+ years of marketing research/analytics experience

Job description

AbbVie is seeking an Associate Director of Marketing Analytics for Eye Care. This role focuses on designing, implementing, and communicating analytics initiatives, partnering with Brand teams and external agencies to inform strategic decisions.

The position requires 10+ years in marketing research/analytics, BA/BS with advanced degree preferred, and deep experience in Eye Care/OTC data sources. APEX collaboration and leadership in a fast-moving matrixed environment are essential.