Eye Care Marketing Analytics Lead — Strategic Insights

AbbVie; Illinois; Presencial; USD 140.000 - 210.000; Jornada completa

Descripción de la vacante

AbbVie is seeking an Associate Director of Marketing Research & Analytics for Eye Care to partner across brands and agencies, designing, implementing, and communicating insights from quantitative and qualitative research. The role emphasizes strategic thinking, leadership in a matrixed environment, and collaboration with internal teams to inform brand strategies and tactics.

The position requires extensive experience in marketing research/analytics, with Eye Care/OTC data familiarity and a

Formación

• BA or BS degree required; advanced degree preferred.
• 10+ years relevant marketing research and/or analytics experience.
• Experience in Eye Care industry, OTC and pharmaceutical syndicated data sources preferred.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, meticulous attention to detail, and creativity in problem-solving.
• Ability to interact effectively with/present to all levels of the organization.
• Proven experience as an integral member of a high-performing work team.
• Experience with and strong aptitude navigating a heavily matrixed and fast-paced environment.

Responsabilidades

• Act as an intelligence partner providing strategic insights for Eye Care.
• Identify primary research and analytics opportunities across consumers, HCPs and trade channels.
• Lead custom research projects with suppliers and stakeholders.
• Synthesize learnings across primary research, analytics, and market intelligence sources.
• Maintain knowledge of market trends and communicate to stakeholders.
• Design and execute measurement plans for brand programs and tactics.
• Manage monthly program performance assessments and budgets.
• Collaborate with onshore and offshore research suppliers; control costs.

Descripción del empleo

AbbVie is seeking an Associate Director of Marketing Research & Analytics for Eye Care to partner across brands and agencies, designing, implementing, and communicating insights from quantitative and qualitative research. The role emphasizes strategic thinking, leadership in a matrixed environment, and collaboration with internal teams to inform brand strategies and tactics.

The position requires extensive experience in marketing research/analytics, with Eye Care/OTC data familiarity and a