Market Insights Lead — Research & Analytics

AbbVie Inc.; Mettawa (IL); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k) plan

Long-term incentive programs

Job summary

AbbVie Inc. is seeking an Associate Director of Marketing Research & Analytics to design, manage, and communicate research initiatives across franchises. You will derive high-impact learnings from qualitative and quantitative data and partner with Brand, Market Access, and external agencies to guide strategy.

You will lead cross-functional teams, synthesize insights, and manage suppliers while staying within budget and ethical guidelines to inform execution of in-market tactics.

Qualifications

• BA or BS degree required; advanced degree preferred.
• Around 10 years of marketing research/analytics experience.
• Pharmaceutical industry experience and relevant data types preferred.
• Strong analytical, organizational, and problem-solving skills.
• Ability to present to all levels of the organization.

Responsibilities

• Design, implement, manage, analyze, and communicate marketing research initiatives.
• Lead custom research projects, manage suppliers, and deliver actionable learnings.
• Synthesize insights to shape strategic and tactical decisions.
• Collaborate cross-functionally across Brand, Market Access, and APS teams.
• Demonstrate leadership and manage budgets and relationships with agencies.

Skills

Analytical thinking

Intellectual curiosity

Business acumen

Organizational skills

Attention to detail

Creative problem-solving

Education

Bachelor's degree (BA/BS)

Advanced degree preferred (MA/MS/MBA/PhD)

Job description

AbbVie Inc. is seeking an Associate Director of Marketing Research & Analytics to design, manage, and communicate research initiatives across franchises. You will derive high-impact learnings from qualitative and quantitative data and partner with Brand, Market Access, and external agencies to guide strategy.

You will lead cross-functional teams, synthesize insights, and manage suppliers while staying within budget and ethical guidelines to inform execution of in-market tactics.