Eye Care Marketing Analytics Director & Insights Leader

AbbVie Inc.; Mettawa (IL); On-site; USD 160,000 - 210,000; Full time

Job summary

AbbVie Inc. is seeking an Associate Director of Marketing Research & Analytics for Eye Care to drive strategic insights and optimize brand performance.

You will design and oversee research programs, partner with Brand teams and external agencies, and translate data into actionable recommendations. In this role you’ll lead advanced analytics, leverage AI tools, manage stakeholders, and mentor a high-performing team within a fast-paced matrix organization.

Qualifications

• BA or BS degree required; advanced degree preferred.
• 10+ years marketing research/analytics experience.
• Experience in Eye Care, OTC/pharma syndicated data preferred.
• Analytical reasoning, business acumen, detail-oriented, creative problem solving.
• Strong presentation and written communication to all levels.
• Experience in a matrixed, fast-paced environment.
• Strong leadership and cross-functional collaboration.
• Demonstrated project management skills.

Responsibilities

• Provide strategic insights and intel on Eye Care market trends.
• Identify primary research and analytics opportunities.
• Lead custom research projects with vendors and stakeholders.
• Synthesize insights to shape strategies and tactics.
• Communicate market knowledge to internal stakeholders.
• Design and execute measurement plans with KPIs.
• Coordinate monthly program performance reviews.
• Oversee data strategy for agile analytics and visualization.
• Explore AI tools to accelerate research and reporting.
• Manage budgets and ensure compliance.

Skills

Marketing research

Analytics

Eye Care industry

AI tools

Stakeholder mgmt

Leadership

Project management

Presentation skills

Education

Bachelor's degree

Advanced degree preferred

Job description

AbbVie Inc. is seeking an Associate Director of Marketing Research & Analytics for Eye Care to drive strategic insights and optimize brand performance.

You will design and oversee research programs, partner with Brand teams and external agencies, and translate data into actionable recommendations. In this role you’ll lead advanced analytics, leverage AI tools, manage stakeholders, and mentor a high-performing team within a fast-paced matrix organization.