Associate Director, Eye Care Market Insights & Analytics

AbbVie; Irvine (CA); Sur place; USD 142 000 - 269 000; Plein temps

Avantages offerts par ce poste

Medical/Dental/Vision Insurance

401(k) plan

Paid time off

Résumé du poste

AbbVie is seeking an Associate Director of Market Research & Analytics for Eye Care in Irvine, CA. The role partners with Brand and APEX teams to design, manage, and analyze marketing research initiatives, delivering actionable insights that drive Eye Care strategy and performance.

The candidate will leverage qualitative and quantitative methods, including AI tools, to inform tactical decisions while ensuring data privacy and compliance. A strong leadership presence is essential.

Qualifications

• BA/BS degree required; advanced degree preferred.
• 10+ years in marketing research/analytics.
• Experience in Eye Care, OTC and pharmaceutical syndicated data sources preferred.
• Analytical reasoning, business acumen, organizational skills, attention to detail, and problem-solving creativity.
• Ability to present and interact with all levels of the organization; proven cross-functional collaboration.

Responsabilités

• Act as a strategic analytics partner to inform decisions within Eye Care.
• Identify primary research and analytics opportunities to base decisions on current insights across consumers, HCPs, and trade channels.
• Lead custom research projects with external agencies and internal teams to deliver actionable learnings.
• Synthesize learning from primary/secondary research and analytics to shape strategies and tactics.
• Communicate market intelligence to stakeholders and maintain awareness of industry developments.
• Measure program impact with defined indicators and coordinate monthly performance assessments.

Connaissances

Market research

Analytics

Leadership

Cross-functional collaboration

Communication

Formation

BA/BS degree

Advanced degree preferred

Description du poste

AbbVie is seeking an Associate Director of Market Research & Analytics for Eye Care in Irvine, CA. The role partners with Brand and APEX teams to design, manage, and analyze marketing research initiatives, delivering actionable insights that drive Eye Care strategy and performance.

The candidate will leverage qualitative and quantitative methods, including AI tools, to inform tactical decisions while ensuring data privacy and compliance. A strong leadership presence is essential.