Associate Director, Marketing Analytics - Eye Care

AbbVie Inc.; Mettawa (IL); On-site; USD 160,000 - 210,000; Full time

Job summary

AbbVie Inc. is seeking an Associate Director of Marketing Research & Analytics for Eye Care to drive strategic insights and optimize brand performance.

You will design and oversee research programs, partner with Brand teams and external agencies, and translate data into actionable recommendations. In this role you’ll lead advanced analytics, leverage AI tools, manage stakeholders, and mentor a high-performing team within a fast-paced matrix organization.

Qualifications

• BA or BS degree required; advanced degree preferred.
• 10+ years marketing research/analytics experience.
• Experience in Eye Care, OTC/pharma syndicated data preferred.
• Analytical reasoning, business acumen, detail-oriented, creative problem solving.
• Strong presentation and written communication to all levels.
• Experience in a matrixed, fast-paced environment.
• Strong leadership and cross-functional collaboration.
• Demonstrated project management skills.

Responsibilities

• Provide strategic insights and intel on Eye Care market trends.
• Identify primary research and analytics opportunities.
• Lead custom research projects with vendors and stakeholders.
• Synthesize insights to shape strategies and tactics.
• Communicate market knowledge to internal stakeholders.
• Design and execute measurement plans with KPIs.
• Coordinate monthly program performance reviews.
• Oversee data strategy for agile analytics and visualization.
• Explore AI tools to accelerate research and reporting.
• Manage budgets and ensure compliance.

Skills

Marketing research

Analytics

Eye Care industry

AI tools

Stakeholder mgmt

Leadership

Project management

Presentation skills

Education

Bachelor's degree

Advanced degree preferred

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Associate Director of Marketing Research & Analytics for Eye Care will be an indispensable business partner, focused on increasing market place success – by designing, implementing, managing, analyzing, and effectively communicating marketing research and analytics initiatives for Eye Care on behalf of APEX. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market insights, and partner with Brand partners, APEX internal teams and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.

KEY RESPONSIBILITIES:

• Act as an intelligence partner focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and trends within the Eye Care space.
• Proactively identify primary research and analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights across consumers, HCPs and trade channels.
• Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
• Perform thought-provoking and sophisticated syntheses of learning across primary research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
• Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
• Design and execute against measurement plans, inclusive of selected operational and performance indicators, to ensure the organization’s understanding of execution, engagement, and impact of Eye Care brand programs and tactics.
• Coordinate and manage monthly program performance assessments (i.e. business reviews) on topics that will make the highest impact on the business.
• Help manage data strategy efforts to ensure accurate and reliable data assets are incorporated within agile analytics capability to enable seamless, codeless, visualization-enabled analytics.
• Explore and apply AI and generative AI tools to speed up and improve research and analytics, across synthesis, and reporting / uncovering insights from data, while using sound judgment on accuracy, data privacy, and compliance.
• Leverage innovative, sophisticated analytic models that address critical issues, but also meet key business criteria. Be able to effectively communicate the results of these complex analytic models and influence action to improve brand performance.
• Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
• Balance business needs with strategic projects to advance the capabilities of Specialty APEX
• Promote a culture of proactive communication, appreciation of diverse points of view, and recognition to facilitate psychological safety across the team.
• Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.
• Appropriately manage and collaborate with both onshore and offshore research and analytics suppliers.
• Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate.
• Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.

Qualifications

• BA or BS degree required. Advanced degree (MA, MS, MBA, PhD) preferred.
• 10+ years relevant marketing research and/or analytics experience required.
• Experience in Eye Care industry, Over the Counter (OTC) and pharmaceutical syndicated data sources is preferred.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
• Proven experience as an integral member of a high-performing work team.
• Experience with and strong aptitude navigating a heavily matrixed and fast-paced environment.

• Strong leadership skills and the ability to collaborate effectively cross-functionally within the organization and with external agencies.
• Demonstrated project management skills.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.