Senior Marketing Data Analyst

BOK Financial; Tulsa (OK); On-site; USD 80,000 - 120,000; Full time

Job summary

BOK Financial is seeking a Senior Marketing Data Analyst in Tulsa to partner with marketing leaders across lines of business, turning customer and campaign data into actionable insights. You will support segmentation, campaign measurement, AB testing, reporting, and analytics to improve engagement and business outcomes.

Join a collaborative Consumer Data & Analytics team focused on delivering data-driven decisions, scalable processes, and enterprise-wide impact.

Qualifications

• Bachelor's degree in Business Analytics, Information Systems, Marketing Analytics, Business, or related field and 5+ years of relevant professional experience; or equivalent combination of education and experience.
• Strong analytical, conceptual thinking, logic and problem-solving capabilities across complex datasets.
• Proficiency in SQL, data visualization tools (e.g., Power BI), and data analysis techniques.
• Well-developed written and oral communication skills and the ability to present complex information clearly to senior leadership.

Responsibilities

• Partner with marketing stakeholders to understand objectives and deliver analytical solutions for customer acquisition, engagement, and retention.
• Develop targeted customer lists and audience selections for campaigns while ensuring compliance with rules and regulations.
• Analyze campaign performance and deliver insights to optimize effectiveness and ROI.
• Design, execute, and evaluate AB tests and other marketing experiments to support data-driven decisions.
• Build and maintain reports, dashboards, and visualizations communicating key marketing metrics and trends.
• Identify customer segments and opportunities to enable more personalized marketing strategies.

Skills

SQL

Analytical thinking

Communication

Stakeholder mgmt

Education

Bachelor's degree in Business Analytics, Information Systems, Marketing Analytics, Business, or related field

Tools

Power BI

Job description

Location: Tulsa -TUL

Areas of interest: Information Services; Business/Technical Analysis; Consumer Banking; Consumer Product Analyst; Data

Pay Transparency Salary Range: Not Available

Application Deadline: 08/20/2026

Bonus Type

Discretionary

Summary

Join BOK Financial as a Senior Marketing Data Analyst and play a key role in helping shape marketing strategies across the organization. As part of the Consumer Data & Analytics team, you’ll partner with marketing leaders and stakeholders across multiple lines of business to turn customer and campaign data into actionable insights. This role offers the opportunity to influence enterprise-wide marketing decisions, improve customer engagement, and help drive business growth through data-informed strategies. If you enjoy combining marketing expertise with analytics to solve business challenges and uncover opportunities, this is an opportunity to make a meaningful impact across BOK Financial.

Job Description

As a Senior Marketing Data Analyst, you’ll serve as the primary analytics partner for marketing initiatives across BOK Financial. You’ll leverage customer, campaign, performance, and bank product and service data to develop targeted audiences, evaluate marketing effectiveness, identify trends, and provide recommendations that support strategic decision-making. This role will support a wide range of marketing activities, including customer segmentation, campaign measurement, A/B testing, reporting, and analytics. You’ll collaborate closely with business partners across consumer banking, mortgage, wealth, and other lines of business to deliver insights that enhance marketing performance, strengthen customer relationships, and improve business outcomes. You’ll also have the opportunity to optimize existing processes, introduce new analytical approaches, and serve as a subject matter expert for marketing data and reporting.

Team Culture

Our Consumer Data & Analytics team is building a centralized analytics function designed to create a single source of truth for data, reporting, and business insights. We value curiosity, collaboration, and continuous improvement, encouraging team members to challenge assumptions, think critically, identify opportunities for greater efficiency, and bring innovative ideas forward. While each analyst develops deep expertise within their area of focus, we operate as a supportive team that shares knowledge, collaborates across functions, and works together to solve complex business challenges. You’ll have the opportunity to partner with leaders across marketing, consumer banking, mortgage, wealth, and analytics while helping shape the future of a growing and highly visible team.

How You’ll Spend Your Time

• Partnering with marketing stakeholders to understand business objectives and deliver analytical solutions that support customer acquisition, engagement, and retention strategies.
• Developing targeted customer lists and audience selections for marketing campaigns while ensuring compliance with business rules and regulatory requirements.
• Analyzing campaign performance and delivering insights that help optimize marketing effectiveness and return on investment.
• Designing, executing, and evaluating A/B tests and other marketing experiments to support data-driven decision making.
• Building and maintaining reports, dashboards, and visualizations that communicate key marketing metrics and performance trends.
• Identifying customer segments, behaviors, and opportunities that support more personalized and effective marketing strategies, serving as the customer data expert.
• Translating complex data into actionable recommendations for marketing leaders and business partners.
• Enhancing and streamlining existing analytics processes to improve efficiency, accuracy, and scalability.
• Collaborating with cross-functional partners across consumer banking, mortgage, wealth, and corporate marketing to support strategic initiatives.
• Serving as the subject matter expert for marketing analytics and customer data, reporting, and insights.

Education & Experience Requirements

This level of knowledge is normally acquired through completion of a Bachelor's Degree in Business Analytics, Information Systems, Marketing Analytics, Business, or a related field and 5+ years of relevant professional experience; or equivalent combination of education and experience.

• Strong analytical, conceptual thinking, logic and problem-solving capabilities across complex datasets.
• Self-motivated, disciplined, and highly detailed-oriented.
• Proficiency in SQL, data visualization tools (e.g., Power BI), and data analysis techniques.
• Well-developed written and oral communication skills and the ability to present complex information in a clear concise manner, including presentation to senior leadership.
• Strong collaboration and stakeholder management skills across technical and non-technical audiences.
• Experience with data governance, validation, and quality control processes.
• Strong organizational and time management skills in a fast-paced, deadline-driven environment.
• Knowledge of financial products and services.

Equal Opportunity Statement

The companies in BOK Financial Corporation Group are equal opportunity employers. We are committed to providing equal employment opportunities for training, compensation, transfer, promotion and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, pregnancy status, sexual orientation, genetic information or veteran status.

BOK Financial Corporation Group is a stable and financially strong organization that provides excellent training and development to support building the long term careers of employees. With passion, skill and partnership you can make an impact on the success of the bank, customers and your own career!

Please contact [e-mail] with any questions.