Senior Marketing Data Analyst: Data-Driven Growth Partner

BOK Financial Corporation; Tulsa (OK); On-site; USD 90,000 - 120,000; Full time

Job summary

BOK Financial Corporation in Tulsa is seeking a Senior Marketing Data Analyst to partner with marketing leaders and stakeholders to transform customer and campaign data into actionable insights. You will support enterprise-wide marketing decisions, improve engagement, and drive business growth through data-informed strategies.

The role sits within the Consumer Data & Analytics team, collaborating across consumer banking, mortgage, wealth, and other lines of business to deliver timely analytics,

Qualifications

• Bachelor’s Degree in Business Analytics, Information Systems, Marketing Analytics, Business, or related field and 5+ years of relevant experience.

Responsibilities

• Partner with marketing stakeholders to understand objectives and deliver analytical solutions for acquisition, engagement, and retention.
• Develop targeted customer lists and audience selections for campaigns while ensuring compliance with rules.
• Analyze campaign performance and deliver insights to optimize ROI.
• Design, execute, and evaluate A/B tests and marketing experiments.

Skills

SQL

Power BI

Data analysis

Education

Bachelor’s Degree in Business Analytics/Information Systems/Marketing Analytics/Business

Tools

Power BI

Job description

BOK Financial Corporation in Tulsa is seeking a Senior Marketing Data Analyst to partner with marketing leaders and stakeholders to transform customer and campaign data into actionable insights. You will support enterprise-wide marketing decisions, improve engagement, and drive business growth through data-informed strategies.

The role sits within the Consumer Data & Analytics team, collaborating across consumer banking, mortgage, wealth, and other lines of business to deliver timely analytics,