Brand Marketing Leader - B2B SaaS & Content Strategy

CoStar Group, Inc.; Atlanta (GA); Hybrid; USD 100,000 - 170,000; Full time

Benefits offered by this job

Healthcare coverage

401(K) retirement plan with matching

Tuition reimbursement

Employee stock purchase plan

Paid time off

On-site fitness

Job summary

CoStar Group in Atlanta, GA is seeking a Manager of Brand Marketing to shape and grow our brand, PR, social media, content, and events strategy. You will define core messaging, build visibility, lead thought leadership, and create content to support business growth. 8+ years in brand/content marketing, strong writing, and leadership are essential.

This full-time role is based in Atlanta. The ideal candidate will drive cross-functional collaboration with Sales, Product, and executive teams to

Qualifications

• Bachelor’s degree from an accredited institution required.
• 8+ years of brand or content marketing experience.
• Proven ability to lead internal teams and/or external agency partners to achieve business objectives.
• Experience working with a PR agency.
• Demonstrated success improving website engagement and SEO performance.
• Strong writing skills, supported by writing and strategy samples.

Responsibilities

• Define and refine the company's core brand messaging and unique value proposition.
• Develop and lead brand, PR, and event strategy.
• Ensure brand consistency across all communications.
• Manage PR agency relationships and media outreach.
• Oversee thought leadership content and speaking proposals.
• Lead a data-driven content strategy aligned with business goals.
• Collaborate with Sales, Product, and executives to gather insights for content.

Skills

Brand marketing

Content marketing

People leadership

Writing

PR agency experience

Education

Bachelor’s degree

Tools

HubSpot

Job description

CoStar Group in Atlanta, GA is seeking a Manager of Brand Marketing to shape and grow our brand, PR, social media, content, and events strategy. You will define core messaging, build visibility, lead thought leadership, and create content to support business growth. 8+ years in brand/content marketing, strong writing, and leadership are essential.

This full-time role is based in Atlanta. The ideal candidate will drive cross-functional collaboration with Sales, Product, and executive teams to