Senior Marketing Analytics Lead - Remote

Hallmark Cards; Kansas City (MO); On-site; USD 85,000 - 130,000; Full time

Job summary

Hallmark Cards is seeking a Sr Analyst- Marketing Analytics to transform marketing and promotional data into actionable insights. You will lead analytics for MMM, campaigns, and optimization, partnering with Marketing, Finance, Insights & Analytics, and external vendors to drive ROI.

You will design tests, develop insights, and present executive-ready dashboards demonstrating impact on revenue growth and profitability. This is a remote U.S.-based role with growth potential.

Qualifications

• Bachelor's degree or 4 years of professional experience.
• At least 5 years of experience in marketing analytics, business analytics, or related roles.
• Experience leading analytics initiatives while remaining hands-on.
• Experience with SQL and data analysis.

Responsibilities

• Lead marketing measurement initiatives across media, promotions, and customer engagement channels.
• Evaluate marketing performance using MMM, experimentation, campaign analytics, and incrementality analysis.
• Design and analyze tests to measure the true business impact of marketing investments.
• Provide data-driven recommendations on promotional strategy, budget allocation, and channel optimization.
• Develop executive-ready insights and dashboards linking performance to outcomes.
• Partner with internal teams and external vendors to ensure data quality and actionable results.
• Identify opportunities to leverage advanced analytics and AI-enabled solutions.
• Serve as a trusted advisor translating analytics into recommendations for leaders.

Skills

Marketing analytics

SQL

Data storytelling

Stakeholder influence

Data exploration

Large datasets

Education

Bachelor's degree

Tools

MMM

Python

Dashboards

Job description

Hallmark Cards is seeking a Sr Analyst- Marketing Analytics to transform marketing and promotional data into actionable insights. You will lead analytics for MMM, campaigns, and optimization, partnering with Marketing, Finance, Insights & Analytics, and external vendors to drive ROI.

You will design tests, develop insights, and present executive-ready dashboards demonstrating impact on revenue growth and profitability. This is a remote U.S.-based role with growth potential.