Senior Marketing Analytics Lead — Remote

Hallmark Marketing Company; Kansas City (MO); Remote; USD 85,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision

401K with company match

Profit-sharing

Paid time off

Job summary

Hallmark Marketing Company is seeking a Sr Analyst- Marketing Analytics for a remote role. You will transform marketing data into insights driving decisions across Hallmark brands. Collaborate with Marketing, Finance, Insights & Analytics teams and external vendors to measure effectiveness and ROI.

The role blends strategic influence with hands-on analysis, leading MMM, tests, dashboards, and optimization recommendations. 5+ years in marketing analytics required; remote US-based.

Qualifications

• Bachelor's degree or 4 years of professional experience.
• 5+ years of experience in marketing analytics, business analytics, or related roles.
• Experience leading analytics initiatives while remaining hands-on.
• Experience with SQL and data analysis.

Responsibilities

• Lead marketing measurement initiatives across media, promotions, and customer engagement channels.
• Evaluate marketing performance using MMM, experimentation, campaign analytics, and incrementality analysis.
• Design and analyze tests to measure the true business impact of marketing investments.
• Provide data-driven recommendations on promotional strategy, budget allocation, and channel optimization.
• Develop executive-ready insights and dashboards that connect marketing performance to business outcomes.

Skills

Marketing analytics

MMM

SQL

Data storytelling

Stakeholder influence

Education

Bachelor's degree

Tools

SQL

Python

Job description

Hallmark Marketing Company is seeking a Sr Analyst- Marketing Analytics for a remote role. You will transform marketing data into insights driving decisions across Hallmark brands. Collaborate with Marketing, Finance, Insights & Analytics teams and external vendors to measure effectiveness and ROI.

The role blends strategic influence with hands-on analysis, leading MMM, tests, dashboards, and optimization recommendations. 5+ years in marketing analytics required; remote US-based.