Principal Marketing Analytics Lead (Remote)

AdvancedMD; Lehi (UT); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) with company match

Paid time off and holidays

Hybrid and remote work opportunities

Career growth and development support

Job summary

AdvancedMD is seeking a Principal Marketing Analyst to shape how marketing is measured and reported. You will define KPIs, build models, and deliver analytics that influence decisions across paid media, lifecycle marketing, and product-led initiatives.

Working with the Head of Marketing Analytics & Operations, you will design scalable measurement and reporting while guiding the martech stack modernization. This role blends hands-on analysis with strategic impact.

Qualifications

• Bachelor's degree in a quantitative, business, or related field or equivalent practical experience.
• Substantial experience analyzing marketing performance end-to-end.
• Advanced SQL: complex joins, windows, CTEs, and performance tuning.
• Strong hands-on BI development in Power BI with data modeling and DAX.
• Working data modeling skills; semantic and reporting layers on imperfect data.
• Experience with web/product analytics data (GA4).
• Fluency in marketing concepts: demand generation, paid media, lifecycle and funnel stages.
• Attention to detail and troubleshooting ability.
• Ability to structure loosely defined problems and drive them forward.
• Excellent written and verbal communication with non-technical partners.

Responsibilities

• Define and own marketing KPIs and definitions with the Head of Marketing Analytics & Operations.
• Build pre-report and report-layer models for reusable marketing reporting.
• Design and maintain Power BI dashboards that stakeholders actually use.
• Document definitions, logic, and caveats to ensure long-term readability.
• Collaborate with marketing stakeholders to turn ambiguous asks into clear questions and answers.
• Partner with data engineers to bring in new sources and align with data standards.

Skills

Advanced SQL

Power BI

Data modeling

Marketing analytics

Python

Communication

Education

Bachelor's degree in quantitative field

Tools

Power BI

Tableau

Looker

GA4

Job description

AdvancedMD is seeking a Principal Marketing Analyst to shape how marketing is measured and reported. You will define KPIs, build models, and deliver analytics that influence decisions across paid media, lifecycle marketing, and product-led initiatives.

Working with the Head of Marketing Analytics & Operations, you will design scalable measurement and reporting while guiding the martech stack modernization. This role blends hands-on analysis with strategic impact.