Sr Analyst- Marketing Analytics (remote)

Hallmark Cards; Kansas City (MO); On-site; USD 85,000 - 130,000; Full time

Job summary

Hallmark Cards is seeking a Sr Analyst- Marketing Analytics to transform marketing and promotional data into actionable insights. You will lead analytics for MMM, campaigns, and optimization, partnering with Marketing, Finance, Insights & Analytics, and external vendors to drive ROI.

You will design tests, develop insights, and present executive-ready dashboards demonstrating impact on revenue growth and profitability. This is a remote U.S.-based role with growth potential.

Qualifications

• Bachelor's degree or 4 years of professional experience.
• At least 5 years of experience in marketing analytics, business analytics, or related roles.
• Experience leading analytics initiatives while remaining hands-on.
• Experience with SQL and data analysis.

Responsibilities

• Lead marketing measurement initiatives across media, promotions, and customer engagement channels.
• Evaluate marketing performance using MMM, experimentation, campaign analytics, and incrementality analysis.
• Design and analyze tests to measure the true business impact of marketing investments.
• Provide data-driven recommendations on promotional strategy, budget allocation, and channel optimization.
• Develop executive-ready insights and dashboards linking performance to outcomes.
• Partner with internal teams and external vendors to ensure data quality and actionable results.
• Identify opportunities to leverage advanced analytics and AI-enabled solutions.
• Serve as a trusted advisor translating analytics into recommendations for leaders.

Skills

Marketing analytics

SQL

Data storytelling

Stakeholder influence

Data exploration

Large datasets

Education

Bachelor's degree

Tools

MMM

Python

Dashboards

Job description

Posting Date: 8/28/2026 (all roles are posted internally for a minimum of 8-days)

Job Band / Grade: SRPR.EX (progressive role)

Number of Openings: 1

Hiring Manager: Rich Hovey

Note: Please initiate a conversation with your manager prior to applying for an internal opportunity

Who We Are And What We Do

The Consumer Marketing Analytics team provides powerful consulting along with key reporting and insightful analyses to the Hallmark Brand business. We focus on using data to understand our consumers, leveraging a vast number of sources to our advantage. We focus on complete storytelling to form an understanding of what has happened and use trends and analysis to drive future decisions. We are looking for motivated individuals who love exploring data to uncover hidden trends and developing new experiments to help meet our consumers where they are, with the right message, at the right time, and ultimately drive the business forward.

WHAT YOU’LL DO & HOW IT SHAPES OUR SUCCESS

As the Sr Analyst- Marketing Analytics, you'll turn marketing and promotional data into actionable insights that drive business decisions across Hallmark Media and Hallmark Product & Retail. You'll lead analytics efforts related to marketing performance, promotions, media measurement, and Marketing Mix Modeling (MMM), helping ensure investments are optimized for impact, efficiency, and ROI.

This role combines strategic influence with hands-on analysis. You'll partner closely with Marketing, Finance, Insights & Analytics teams, and external vendors to measure effectiveness, identify opportunities, and translate complex data into clear business recommendations.

Key Responsibilities Include

• Lead marketing measurement initiatives across media, promotions, and customer engagement channels
• Evaluate marketing performance using MMM, experimentation, campaign analytics, and incrementality analysis
• Design and analyze tests to measure the true business impact of marketing investments
• Provide data-driven recommendations on promotional strategy, budget allocation, and channel optimization
• Develop executive-ready insights and dashboards that connect marketing performance to business outcomes
• Partner with internal teams and external vendors to ensure data quality, measurement rigor, and actionable results
• Identify opportunities to leverage advanced analytics and AI-enabled solutions to improve marketing effectiveness
• Serve as a trusted advisor to Marketing and Finance leaders by translating complex analytics into clear, actionable recommendations

What Sets You Up For Success

• Deep expertise in marketing analytics, measurement, and performance evaluation
• Experience with MMM, campaign analytics, experimentation, and incrementality analysis
• Strong analytical and data storytelling skills, with the ability to influence senior stakeholders
• Hands-on experience working with large datasets, SQL, and data exploration tools
• Ability to connect insights to business outcomes, including revenue growth, profitability, and ROI
• Experience managing external analytics partners and interpreting complex model outputs
• Comfort operating in fast-paced, evolving environments with ambiguity and changing priorities

Basic Qualifications

The following are required to be considered for this role:

• Bachelor's degree or 4 years of professional experience
• At least 5 years of experience in marketing analytics, business analytics, or related roles
• Experience leading analytics initiatives while remaining hands-on
• Experience with SQL and data analysis

Preferred Qualifications

Your resume will stand out if you have the following:

• Bachelor's degree in Business, Marketing, Analytics, Economics, Statistics, Mathematics, or a related field
• Experience in retail, consumer goods, or seasonal businesses
• Experience working with MMM and other advanced marketing measurement approaches
• Experience in data wrangling using SQL and Python
• Experience designing and executing experiments (A/B testing, geo testing, holdouts)
• Familiarity with modern data platforms and analytics ecosystems
• Strong understanding of financial metrics such as ROI, ROAS, and contribution margin
• Experience influencing marketing strategy, investment decisions, and executive stakeholders

Additional Details

• * This is a U.S.-based remote role.* We're committed to creating a connected, collaborative culture, no matter where you are. You'll have access to virtual tools, team support, and opportunities to engage and grow with us. *Due to state-specific benefits regulations, Hallmark cannot consider candidates for remote positions who reside in Alaska, Hawaii, or Puerto Rico, or any country outside of the United States.
• The salary range for this role is $85,000 - $130,000. Final compensation varies based on several factors.
• This is a progressive role designed to grow with you. We'll match the job level to your skills and experience so you can hit the ground running and keep building your career.
• Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.
• In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

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