Senior Omnichannel Data & Analytics Lead

MRM McCann; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Job summary

Omnicom Precision Marketing seeks a Senior Analyst, Omnichannel Data & Analytics for its MRM Health marketing science team to transform data into actionable insights across CDP, CRM, and media.

You will work with Salesforce Data Cloud, Marketing Cloud, Databricks and BI tools to translate data moves into strategic recommendations for healthcare clients while balancing privacy and compliance requirements.

Qualifications

• 4+ years of experience in marketing analytics or related fields.
• Strong SQL skills with large datasets.
• Experience with CDPs or audience management environments.
• Understanding of data ingestion, data models, identity resolution, segmentation and audience activation.
• Experience in building ETL processes.
• Experience analyzing digital marketing, CRM, customer, or media data.
• Experience with BI and data visualization tools.
• Familiarity with Google Analytics.
• Exposure to predictive analytics or AI-driven marketing analytics.
• Ability to communicate findings to non-technical stakeholders and work in a consulting/agency setting.

Responsibilities

• Conduct advanced analyses across digital, CRM, media, and customer/HCP data to identify patterns and opportunities.
• Move beyond reporting to explain why performance changes and what actions to take.
• Work with Salesforce Data Cloud to explore profiles, attributes, and audiences.
• Prepare data from CDP to analytics platforms like Databricks for AI-enabled use cases.

Skills

SQL

Data analytics

Marketing analytics

BI tools

Data visualization

Identity resolution

CDP

ETL

Audience activation

Python

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

Databricks

Looker

Tableau

PowerBI

Job description

Omnicom Precision Marketing seeks a Senior Analyst, Omnichannel Data & Analytics for its MRM Health marketing science team to transform data into actionable insights across CDP, CRM, and media.

You will work with Salesforce Data Cloud, Marketing Cloud, Databricks and BI tools to translate data moves into strategic recommendations for healthcare clients while balancing privacy and compliance requirements.