Marketing Analytics Lead — Multi-Channel Measurement

Mindgruve; San Diego (CA); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan with matching

Job summary

Mindgruve is seeking an Analytics Supervisor to lead measurement, analysis, and insights across paid, earned, and owned marketing initiatives. This hands-on, client-facing role translates business goals into practical measurement plans, ensures accurate tracking, and delivers robust insights across multiple channels.

You will partner with Paid Media, SEO, CX/CRO, and Engineering teams to ensure trustworthy data and clear storytelling about performance. Hybrid work options available in the U.S.

Qualifications

• Bachelor’s degree in mathematics, statistics, business, marketing, or related discipline.
• 5+ years in analytics/measurement in an agency, consultancy, or in-house performance marketing environment.
• Dashboarding and reporting with Tableau, Power BI, or similar.
• Strong web analytics background (GA4 and/or Adobe Analytics).
• Tagging and implementation knowledge: GTM, data layers, conversion tracking, debugging/validation, and working with developers.
• Experience across paid media programs (Search, Social, Display/Programmatic; CTV and Retail Media exposure a plus).
• Hybrid schedule (3 days per week) from US offices; strong communication skills.

Responsibilities

• Define measurement strategy for multi-channel programs and reporting requirements.
• Lead analytics implementations and upgrades (GA4, GTM, data layer, conversions, cross-domain tracking).
• Build dashboards and reporting frameworks connecting media to onsite behavior and outcomes.
• Deliver recurring performance reporting and ad hoc analyses with actionable insights.
• Collaborate with CRO/Experience teams to design experiments and interpret results.
• Identify automation opportunities and standardize QA/documentation.
• Mentor junior analysts and support resource planning across accounts.

Skills

Measurement strategy

Analytics

Dashboards

GA4

GTM

Data QA

SQL basics

BigQuery

Tealium/iQ

Education

Bachelor's degree in mathematics

Tools

Tableau

Looker Studio

Power BI

GA4

Adobe Analytics

GTM

BigQuery

CM360

Job description

Mindgruve is seeking an Analytics Supervisor to lead measurement, analysis, and insights across paid, earned, and owned marketing initiatives. This hands-on, client-facing role translates business goals into practical measurement plans, ensures accurate tracking, and delivers robust insights across multiple channels.

You will partner with Paid Media, SEO, CX/CRO, and Engineering teams to ensure trustworthy data and clear storytelling about performance. Hybrid work options available in the U.S.