Sr Analyst, Marketing Analytics

ManpowerGroup; McLean (VA); On-site; USD 51,000 - 73,000; Full time

Benefits offered by this job

Medical plans

Dental plan

Vision plan

HSA

401(k) with match

Weekly pay

Job summary

ManpowerGroup is seeking a Sr Analyst, Marketing Analytics to join the Strategy, Insights, and Analytics organization. The role supports internal consulting across teams with a focus on MMM and marketing analytics.

Primarily onsite in McLean, VA (4 days/week) or Dallas, TX (4 days/week). The position involves collaborating with Data Science and marketing stakeholders, validating data inputs, and turning complex econometric modeling into decision-ready insights.

Qualifications

• 2+ years of MMM or marketing analytics experience.
• Experience with econometric methods such as multivariate regression or Bayesian approaches.
• Intermediate Excel with data analysis, transformation, lookups and Pivot tables.
• SQL experience to support data work and analysis workflows.
• Ability to present MMM insights to senior leadership.

Responsibilities

• Collaborate across Data Science, Marketing Analytics and stakeholders to support regional MMM program management.
• Own collection and validation of modeling data inputs for econometric analysis.
• Review model iterations and provide feedback to Data Science partners.
• Develop Marketing Performance tools and translate analysis into insights and recommendations.
• Lead data input timelines for MMM analysis including internal and external sources.

Skills

MMM experience

Econometric modeling

Excel

SQL

Executive presentations

Tools

Pivot tables

Data visualization

Job description

Our client is seeking a Sr Analyst, Marketing Analytics to join their team. As a Sr Analyst, Marketing Analytics, you will be part of the Strategy, Insights, and Analytics organization supporting internal consulting across teams. The ideal candidate will have a strong foundation in marketing analytics, the ability to collaborate across technical and business stakeholders, and a drive to turn complex econometric modeling into clear, decision-ready insights.

Job Title: Sr Analyst, Marketing Analytics

Location: McLean, VA (Mostly onsite - 4 days per week) or Dallas, TX (Mostly onsite - 4 days per week)

Pay Range: 45.00

What's the Job?

• Collaborate across Data Science, Marketing Analytics, and Marketing stakeholders to support program management for regional Marketing Mix Models (MMM).

• Own the collection and validation of modeling data inputs, ensuring accuracy, completeness, and readiness for econometric analysis.

• Review model iterations and provide feedback to Data Science partners using marketing, business, and econometric considerations.

• Develop Marketing Performance tools and deliverables, translating analysis into insight-driven narratives and recommendations for internal marketing stakeholders.

• Lead collection and manage timelines for all required data inputs for MMM analysis, including internal and external sources.

What's Needed?

• 2+ years of professional experience in Marketing Mix Modeling (MMM), quantitative data analysis, marketing strategy, or marketing analytics.

• Experience working with complex econometric modeling approaches such as multivariate linear or Bayesian regressions (or similar econometric methods).

• Intermediate Excel proficiency, including data analysis, transformation, lookups, and Pivot tables.

• SQL experience to support data work and analysis workflows.

• Ability to synthesize MMM insights into executive-ready presentations and data-driven recommendations for senior leadership.

What's in it for me?

• Be part of a Strategy, Insights, and Analytics team that helps ensure strategy and customer experience are informed by analytics and customer insights.

• Work on internal projects that measure marketing performance through complex econometric models (MMM) and influence how teams move toward shared goals.

• Own meaningful deliverables—from data input timelines to model reviews and executive-ready presentations.

• Strengthen your ability to transform Excel and SQL outputs into clear, decision-focused Excel and PowerPoint materials.

• Continuously improve project efficiency by identifying opportunities to optimize model infrastructure and insights delivery.

Upon completion of waiting period consultants are eligible for:

• Medical and Prescription Drug Plans

• Dental Plan

• Vision Plan

• Health Savings Account

• Health Flexible Spending Account

• Dependent Care Flexible Spending Account

• Supplemental Life Insurance

• Short Term and Long Term Disability Insurance

• Business Travel Insurance

• 401(k), Plus Match

• Weekly Pay

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells.

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands –Manpower, Experis, Talent Solutions, and Jefferson Wells– creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.