Senior Marketing Analytics - MMM Lead (Hybrid/Onsite)

Spectraforce Technologies, Inc.; McLean (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

Spectraforce Technologies, Inc. seeks a Senior Analyst, Marketing Analytics to support Marketing and Brand organizations with econometric models (MMM) and analytics-driven insights.

You will collaborate across Data Science and regional teams to ensure accurate data inputs and timely model iterations. The role emphasizes transforming outputs into executive-ready presentations (Excel/PowerPoint) and delivering data-driven recommendations to senior leadership.

Qualifications

• 2 years of professional experience in Marketing Mix Modeling (MMM) or related analytics.
• Experience with econometric modeling (multivariate linear or Bayesian regressions).
• Experience with SQL and data manipulation.
• Experience managing analytics projects is a plus, not required.

Responsibilities

• Collaborate with Data Science, Marketing Analytics, and stakeholders to support MMM for regional models.
• Own collection and validation of modeling data inputs.
• Review model iterations and provide feedback based on marketing and econometric factors.
• Develop marketing performance deliverables with clear narratives and recommendations.

Skills

Marketing Mix Modeling (MMM)

Quantitative data analysis

Marketing strategy

Marketing analytics

Education

Bachelor's or Master's degree in a related field

Tools

SQL

Excel

PowerPoint

Job description

Spectraforce Technologies, Inc. seeks a Senior Analyst, Marketing Analytics to support Marketing and Brand organizations with econometric models (MMM) and analytics-driven insights.

You will collaborate across Data Science and regional teams to ensure accurate data inputs and timely model iterations. The role emphasizes transforming outputs into executive-ready presentations (Excel/PowerPoint) and delivering data-driven recommendations to senior leadership.