Senior Marketing Science & Measurement Lead

Power Digital; USA; Remote; USD 110.000 - 160.000; Vollzeit

Zusammenfassung

Power Digital is seeking a Sr. Marketing Analytics & Measurement lead to guide advanced measurement strategies, MMM/MMT modeling, and client analytics across a book of business.

You will mentor a team of Measurement Analysts, collaborate with account teams, and translate complex models into actionable recommendations that drive client growth and retention. Experience with Looker and first-party data is a plus.

Qualifikationen

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 6+ years of experience in Marketing Analytics and Measurement.
• 3+ years of agency experience.
• Strong business acumen with the ability to translate quantitative data into actionable insights.
• Proficiency in R, Python, and SQL.
• Experience with ETL tools such as Funnel.io and Fivetran.
• Strong understanding of full-funnel marketing strategies.
• Extensive knowledge of owned, earned and paid channels and first-party data tools.
• Excellent communication and organizational skills.
• Demonstrated managerial experience with 2–3 years of team management.

Aufgaben

• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis.
• Utilize large amounts of data to identify meaningful performance insights using R, SQL, and Python.
• Work with account teams and clients to develop and maintain long-term relationships and ensure client satisfaction.
• Present and explain advanced measurement methodologies to internal and external teams.
• Provide strategic advice and insights for ongoing measurement optimization.
• Mentor and develop analysts to elevate analytical rigor and client impact.
• Drive efficiencies within measurement and marketing science processes.
• Leverage AI technologies to increase efficiency and support deliverables.

Kenntnisse

Statistics

Data analysis

Communication

Team leadership

Ausbildung

Bachelor’s degree in Marketing, Business Administration, or a related field

Tools

R

Python

SQL

Looker

Funnel.io

Fivetran

Jobbeschreibung

Power Digital is seeking a Sr. Marketing Analytics & Measurement lead to guide advanced measurement strategies, MMM/MMT modeling, and client analytics across a book of business.

You will mentor a team of Measurement Analysts, collaborate with account teams, and translate complex models into actionable recommendations that drive client growth and retention. Experience with Looker and first-party data is a plus.