Senior Marketing Analytics Lead — Remote & Data-Driven Growth

M-Files Corporation; Northern (KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

10 paid holidays annually

Unlimited PTO

Matching 401K Plan (25% of employee's"

Health insurance (PPO)

Dental insurance

Vision insurance

Life insurance (1x salary)

Short-term disability

Long-term disability

Flexible Spending Plan

Job summary

M-Files Corporation is seeking a Senior Marketing Analyst to own how we measure marketing across the funnel, from first impression to revenue. This high-impact role shapes where we invest our global marketing budget and reports directly to marketing and revenue leadership.

You will manage GA4, Tag Manager, and ads tracking, lead cross-channel analyses, and partner with North America, EMEA and Nordics teams to optimize performance. Remote-friendly role with extensive analytics ownership.

Qualifications

• 5+ years in marketing or revenue analytics, ideally in B2B SaaS.
• Strong Salesforce reporting skills, including campaign and lead source data.
• Deep knowledge of GA4, Google Tag Manager, and ad platform conversion tracking.
• Experience with HubSpot and a multi-touch attribution tool such as Dreamdata.
• Strong SQL and Power BI skills (Microsoft Fabric a plus).
• Working knowledge of SEO tools such as Semrush.
• Solid experiment design and statistics skills.
• The habit of checking numbers before you share them.
• Clear communication, with the ability to explain complex findings simply.

Responsibilities

• Own one cross-channel scorecard tied to Salesforce pipeline and revenue.
• Make sure every lead and opportunity is tracked to the channel that drove it.
• Manage GA4, Tag Manager, and Google Ads and LinkedIn conversion tracking.
• Measure paid and organic search together, including SEO and AI search visibility.
• Report funnel conversion from first visit to closed-won by channel, region and industry.
• Validate multi-touch attribution in Dreamdata against real business results.
• Design and analyze tests on ads, offers, landing pages and audiences.
• Model the pipeline impact of budget decisions and recommend where to invest.
• Lead regular performance reviews with marketing and sales leaders across North America, EMEA and the Nordics.

Skills

Salesforce reporting

GA4

Power BI

SQL

HubSpot

Dreamdata

Experiment design

Communication

Tools

Dreamdata

Google Tag Manager

HubSpot

Semrush

Power BI

Job description

M-Files Corporation is seeking a Senior Marketing Analyst to own how we measure marketing across the funnel, from first impression to revenue. This high-impact role shapes where we invest our global marketing budget and reports directly to marketing and revenue leadership.

You will manage GA4, Tag Manager, and ads tracking, lead cross-channel analyses, and partner with North America, EMEA and Nordics teams to optimize performance. Remote-friendly role with extensive analytics ownership.