Senior Marketing Analytics Lead — Growth & Impact

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a Sr.

Associate for Marketing Analytics to deliver analytics across the end-to-end marketing campaign lifecycle, including opportunity planning, financial business case development, impact modeling, test design, execution support, reporting, and performance measurement. The role partners with Marketing, Modeling, Finance, and D&A to design, implement, and track strategic campaigns.

Qualifications

• 3+ years of Marketing Data & Analytics experience.
• Master's degree or BA + 2 years in a related field.
• Strong collaboration and ability to explain complex quantitative topics.
• Experience with marketing analytics, campaign measurement, and ROI.

Responsibilities

• Lead financial and analytical optimization of marketing programs across lifecycle.
• Own stakeholder relationship management for marketing partners (book of work).
• Drive experimentation strategy and measurement rigor with proper design.
• Apply predictive models to marketing investment planning and optimization.
• Develop analytic assets and frameworks for incrementality and ROI.
• Leverage Snowflake and AI-enabled analytics applications to scale insights.
• Collaborate across modeling, finance, marketing channels, and delivery teams.
• Advocate for data requirements and address data gaps with data teams.
• Maintain and enhance processes and controls for measurement quality.

Skills

Financial analytics

Campaign testing

Stakeholder management

SQL

Python

SAS

R

ETL/ELT

Education

Master's degree in a related field

Bachelor's degree + 2 years experience in a related discipline

Tools

Snowflake

Job description

JPMorgan Chase & Co. is seeking a Sr.

Associate for Marketing Analytics to deliver analytics across the end-to-end marketing campaign lifecycle, including opportunity planning, financial business case development, impact modeling, test design, execution support, reporting, and performance measurement. The role partners with Marketing, Modeling, Finance, and D&A to design, implement, and track strategic campaigns.