Marketing Analytics Lead: Growth & ROI Insights

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 140,000 - 200,000; Full time

Job summary

JPMorgan Chase & Co. in Columbus seeks a VP-level Marketing Analytics Manager to lead end‑to‑end analytics across campaign lifecycles.

You will guide opportunity sizing, business cases, impact modeling, test design, and performance measurement with close collaboration with Marketing, Modeling, Finance, and D&A. The role requires strong analytical and communication skills to translate complex data into actionable insights for senior stakeholders and to drive innovative analytical approaches

Qualifications

• Proven hands-on experience delivering financial analytics and performance insights across management levels.
• 6+ years of Marketing Data & Analytics experience.
• Master’s degree or Bachelor’s with 5+ years in a related discipline.
• Ability to explain quantitative topics clearly and influence decisions.
• Experience with business marketing strategy and lifecycle execution.
• Proficiency in SQL, Python, SAS, and R.

Responsibilities

• Lead financial and analytical optimization of marketing programs across lifecycle.
• Own stakeholder relationship management and delivery for marketing partners.
• Drive experimentation strategy, hypothesis framing, and post-test readouts.
• Apply predictive models to investment planning and optimization.
• Develop assets to evaluate campaign incrementality, profitability, and ROI.
• Leverage Snowflake and emerging AI-enabled analytics tools.
• Collaborate across modeling, finance, and channel teams.
• Define data requirements and address data gaps and lineage.
• Maintain processes and controls for measurement quality and repeatability.
• Coach junior team members on methods and storytelling.

Skills

Financial analytics

Marketing Data & Analytics

SQL

Python

SAS

R

Statistics

Algorithms

Data structures

Executive storytelling

Education

Master’s degree

Bachelor’s degree + 5 years

Tools

Snowflake

Job description

JPMorgan Chase & Co. in Columbus seeks a VP-level Marketing Analytics Manager to lead end‑to‑end analytics across campaign lifecycles.

You will guide opportunity sizing, business cases, impact modeling, test design, and performance measurement with close collaboration with Marketing, Modeling, Finance, and D&A. The role requires strong analytical and communication skills to translate complex data into actionable insights for senior stakeholders and to drive innovative analytical approaches