Senior Marketing Analytics Lead – Data-Driven Growth

NCL Bahamas Ltd.; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Norwegian Cruise Line Holdings Ltd. in the United States is seeking a Sr Data Analyst Marketing Analytics to partner with senior marketing leadership, producing dashboards and ad-hoc reports to optimize performance and marketing spend across North America and international markets.

You will leverage SQL and BI tools to mine data, deliver insights, and support scenario modeling, demand forecasting, and revenue growth.

Qualifications

• 3–5 years in analytical or quantitative roles involving business analysis or marketing analytics.
• Hands-on experience building data visualizations and reporting solutions using Tableau or similar BI tools.
• ETL experience preferred but not required.
• Experience in travel and hospitality industry is a plus.

Responsibilities

• Own and evolve lead, customer profile, bookings, web and multi-channel marketing reporting to optimize conversion for marketing, sales, revenue management, executives, and partners.
• Conduct in-depth ad hoc analyses of competitive positioning, promotions, and customer trends using KPIs and visualization tools to deliver concise, insight-driven summaries and presentations to cross-functional stakeholders.
• Leverage SQL, relational databases, and business analysis skills to mine customer and program-level data for actionable marketing insights.
• Ensure completeness, accuracy, and accessibility of measurement datasets to support data-driven decision-making.
• Build and manage end-to-end marketing measurement capabilities, including media mix modeling and web behavior analytics.
• Provide audience segmentation insights and cross-channel performance analysis to enhance targeting and improve marketing ROI.
• Collaborate with internal and external teams to evolve reporting methodologies and develop innovative solutions to complex business challenges.
• Support quarterly and annual marketing planning through scenario modeling, demand forecasting, and strategic input on marketing spend.
• Maintain marketing analytics best practices, including concise decks with insights, automating KPIs into a data visualization platform, leading marketing assessment readouts, and facilitating cross functional collaboration.
• Perform other job-related functions as assigned.

Skills

SQL

Tableau

Excel

Adobe Analytics

R/Python

Data visualization

Automation tools

Stakeholder communication

Education

Bachelor's Degree in Data Analytics/Business Intelligence

Tools

Tableau

ETL

Adobe Analytics

Job description

Norwegian Cruise Line Holdings Ltd. in the United States is seeking a Sr Data Analyst Marketing Analytics to partner with senior marketing leadership, producing dashboards and ad-hoc reports to optimize performance and marketing spend across North America and international markets.

You will leverage SQL and BI tools to mine data, deliver insights, and support scenario modeling, demand forecasting, and revenue growth.