Marketing Analytics Lead — Drive Growth with Data

Norwegian Cruise Line; Miami, Northern (FL, KY); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Norwegian Cruise Line is seeking a Sr Marketing Data Analyst in Miami to partner with senior marketing leadership. You will deliver dashboards and ad-hoc reports to understand performance across marketing channels for North America and international markets, driving growth and optimizing spend.

The role requires strong SQL, Tableau, and Excel skills, with experience in data visualization, audience segmentation, and cross-channel analytics.

Qualifications

• Bachelor's degree in Data Analytics/BI, Marketing, Economics, CS, Business Administration, Finance or related field.
• 3-5 years of analytical/marketing analytics experience.
• Proficiency in SQL, Tableau, and advanced Excel; experience with Adobe Analytics preferred.

Responsibilities

• Own and evolve lead, customer profile, bookings, web and multi-channel marketing reporting.
• Conduct in-depth analyses of promotions and customer trends.
• Build and manage end-to-end marketing measurement capabilities (media mix modeling, web analytics).
• Provide audience segmentation insights and cross-channel performance analysis.

Skills

SQL

Tableau

Excel

Analytical thinking

Communication

Data visualization

R/Python

Education

Bachelor's degree

Tools

Adobe Analytics

ETL

Job description

Norwegian Cruise Line is seeking a Sr Marketing Data Analyst in Miami to partner with senior marketing leadership. You will deliver dashboards and ad-hoc reports to understand performance across marketing channels for North America and international markets, driving growth and optimizing spend.

The role requires strong SQL, Tableau, and Excel skills, with experience in data visualization, audience segmentation, and cross-channel analytics.