Sr Marketing Data Analyst

Norwegian Cruise Line Holdings Ltd.; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Norwegian Cruise Line Holdings Ltd. is seeking a Sr Data Analyst Marketing Analytics to develop strategic dashboards and ad-hoc reports, driving insights across marketing, promotions, email, direct mail, and media for North America and international markets.

You will leverage SQL, Tableau, and analytics to optimize marketing spend, improve ROI, and support growth across multiple brands and channels.

Qualifications

• 3-5 years in analytical or marketing analytics roles.

Responsibilities

• Own and evolve marketing reporting to optimize conversion across channels.
• Conduct ad hoc analyses of promotions and customer trends for concise summaries to stakeholders.
• Mine customer and program data for actionable marketing insights using SQL and BI tools.
• Support quarterly and annual marketing planning with scenario modeling and demand forecasting.
• Automate KPIs and dashboards within a data visualization platform.

Skills

SQL

Tableau

Advanced Excel

Adobe Analytics

Python

R

Data visualization

Communication

Education

Bachelor's degree in Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field

Tools

ETL Tools

Job description

GROW YOUR CAREER WITH US At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!

Job Summary

• Working closely with senior marketing leadership, the Sr Data Analyst Marketing Analytics, will produce and review strategic dashboards and ad-hoc reports to understand Company performance and demand generation across marketing, promotions, email, direct mail and media, while managing key analytics solutions to assist with the optimization of marketing spend.
• Utilizing cruise consumer behavior and performance metrics, this role will be pivotal in driving business growth and supporting marketing initiatives across North America and international markets, delivering actionable insights to enhance brand awareness, customer loyalty, and revenue growth.

Position Responsibilities

• Own and evolve lead, customer profile, bookings, web and multi-channel marketing reporting to optimize conversion for marketing, sales, revenue management, executives, and partners.
• Conduct in-depth ad hoc analyses of competitive positioning, promotions, and customer trends using KPIs and visualization tools to deliver concise, insight-driven summaries and presentations to cross-functional stakeholders.
• Leverage SQL, relational databases, and business analysis skills to mine customer and program-level data for actionable marketing insights.
• Ensure completeness, accuracy, and accessibility of measurement datasets to support data-driven decision-making.
• Build and manage end-to-end marketing measurement capabilities, including media mix modeling and web behavior analytics
• Provide audience segmentation insights and cross-channel performance analysis to enhance targeting and improve marketing ROI.
• Collaborate with internal and external teams to evolve reporting methodologies and develop innovative solutions to complex business challenges.
• Support quarterly and annual marketing planning through scenario modeling, demand forecasting, and strategic input on marketing spend.
• Maintain marketing analytics best practices, including concise decks with insights, automating KPIs into a data visualization platform, leading marketing assessment readouts, and facilitating cross functional collaboration.
• Perform other job-related functions as assigned.

Education

KNOWLEDGE & EXPERIENCE:

• Bachelor's Degree in Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field of study

Experience

• 3-5 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
• Hands-on experience building data visualizations and reporting solutions using platforms such as Tableau or similar BI tools.
• Experience working with ETL processes involving complex data is preferred but not required.
• Experience in the travel and hospitality industry is preferred but not required.

Knowledge & Skills

• Highly analytical with strong problem solving and critical thinking skills.
• Proficient in SQL, Tableau, and advanced Excel.
• Experience in Adobe Analytics preferred.
• Experience in R/Python is preferred but not required.
• Experienced in developing automated tools and solutions.
• Experience in predictive modeling or data science also preferred but not required.
• Outstanding written and verbal communication skills for effective interaction with various stakeholders within and outside Marketing Analytics
• Ability to manage multiple priorities and deadlines in a fast-paced and changing environment.
• Self-motivated, quality-oriented, delivery-oriented, and able to self-prioritize work.
• Passion for using data to solve complex business questions and drive business solutions with a strong desire to build a career in the field.

About Nclh

Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.

Learn More About Our Company

• At a Glance
• Brand Overview
• Norwegian Cruise Line
• Oceania Cruises
• Regent Seven Seas Cruises
• New Releases

EQUAL OPPORTUNITY EMPLOYER

It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.