Senior Market Insights & Analytics Lead

AbbVie Inc.; Mettawa (IL); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Benefits package

401(k)

Job summary

AbbVie Inc. is seeking an analytics-focused professional to join the Analytics and Performance Excellence (APEX) team.

You will act as the primary interface for the Hepatitis C Virus market, collaborate with brand marketing, Sales, Market Access and Finance/Forecasting, and lead data-driven insights to identify opportunities and threats. Responsibilities include developing and maintaining research and data plans, managing suppliers, performing complex analytics, and presenting actionable

Qualifications

• BA or BS degree required.
• 4+ years relevant analytics experience.
• Excellent strategic thinking capabilities and equally excellent tactical execution skills.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Demonstrated ability to consider multiple sources of data and integrate them to deliver actionable recommendations to internal customers is required
• Proven ability to identify, address, and influence customer needs.
• Proven ability to distill complex information into concise and impactful messages/presentations.
• Ability to interact effectively with/present to all levels of the organization, from Product Managers to Vice Presidents.
• Knowledge of custom research methodologies
• Proven experience as an integral member of a high performing work team.

Responsibilities

• Act as a primary interface for APEX within the Hepatitis C Virus market.
• Collaborate with and influence the leadership, brand team, and agencies to drive greater business outcomes.
• Guide research decisions by evaluating the applicability and limitations of primary versus secondary research.
• Create, maintain, and ensure timely execution of the marketing research, analytic and data purchase plans for the designated therapeutic area.
• Manage suppliers and stakeholders in support of custom research programs.
• Conduct analytics by integrating complex datasets. Apply these analyses to assessment, segmentation and targeting strategies, hypothesis testing, pilot experiment design, and predictive analytics.
• Track market, brand, and media performance using primary research and secondary data.
• Lead the Insight discovery process to uncover and define motivating insights across the customer base.
• Inform brand planning through a deep understanding of marketplace performance, competition, all stages of the patient journey, and stakeholder influences throughout that journey.
• Represent the voice of the targeted customer throughout the creative development process, informing the creative brief and creative concept development and assessment.
• Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.
• Apply predictive models that evaluate sales contribution due to promotion to inform annual financial forecasting and brand planning.
• Interact with Centers of Excellence within APEX to develop a holistic perspective relative to commercial influences.
• Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.
• Communicate insights and strategy clearly and succinctly, both through use of polished visuals and verbal deliveries
• Agile in adoption of artificial intelligence tools

Skills

Strategic thinking

Tactical execution

Analytical reasoning

Business acumen

Creativity in problem solving

Data integration

Stakeholder influence

Effective communication

Multi-source data synthesis

Education

BA/BS degree

Job description

AbbVie Inc. is seeking an analytics-focused professional to join the Analytics and Performance Excellence (APEX) team.

You will act as the primary interface for the Hepatitis C Virus market, collaborate with brand marketing, Sales, Market Access and Finance/Forecasting, and lead data-driven insights to identify opportunities and threats. Responsibilities include developing and maintaining research and data plans, managing suppliers, performing complex analytics, and presenting actionable