Senior MarCom Lead - Events & Experiences, Audience Growth

Autodesk, Inc; San Francisco (CA); On-site; USD 103,000 - 184,000; Full time

Job summary

Autodesk, Inc. in San Francisco, CA is seeking a Senior Marketing & Communications Manager to lead audience acquisition and engagement for Autodesk's premier events like AU, OTC, TechX.

You will translate business objectives into integrated campaigns across email, web, social, and paid media to boost registrations and attendance. You'll own the end-to-end MarCom calendar, create audience-specific messaging, and collaborate with Corporate Comms, Brand, Sales, and Field Marketing to optimize

Qualifications

• 10+ years in marketing or campaign management.
• 8+ years writing and developing marketing content for diverse audiences.
• Experience with multi-channel campaigns across email, web, social and paid media.

Responsibilities

• Develop and execute integrated marketing campaigns across channels to drive awareness and attendance.
• Own end-to-end event MarCom calendar with content milestones and approvals.
• Collaborate with Corporate Comms, Brand, Social, Sales, Marketing Ops, and event stakeholders.

Skills

Marketing strategy

Campaign management

Audience acquisition

Content development

Email campaigns

Marketing automation

CRM platforms

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Marketo

Salesforce

Job description

Autodesk, Inc. in San Francisco, CA is seeking a Senior Marketing & Communications Manager to lead audience acquisition and engagement for Autodesk's premier events like AU, OTC, TechX.

You will translate business objectives into integrated campaigns across email, web, social, and paid media to boost registrations and attendance. You'll own the end-to-end MarCom calendar, create audience-specific messaging, and collaborate with Corporate Comms, Brand, Sales, and Field Marketing to optimize