Senior MarCom Manager, Events & Audience Growth

Autodesk; Denver (CO); On-site; USD 103,000 - 184,000; Full time

Job summary

Autodesk's Events & Experiences team is seeking a Senior Marketing & Communications (MarCom) Manager to drive audience acquisition, engagement, and communications across AU, OTC, TechX, and other programs. You will translate business objectives into integrated campaigns that maximize awareness, registrations, attendance, and post-event engagement.

You will own the end-to-end event MarCom calendar, collaborate with Corporate Comms, Brand, Social, Field Marketing, Sales, and Ops, and report to the

Qualifications

• 10+ years of experience in marketing, audience acquisition, or campaign management.
• 8+ years of experience writing, editing, and developing marketing and communications content for diverse audiences, including email campaigns, executive communications, presentations, websites, and event marketing assets.
• Experience with Marketo and Salesforce.
• Experience developing and executing integrated, multi-channel marketing campaigns across email, web, social, and paid media.
• Experience managing audience-segmented email campaigns, including personalization and localization for global audiences.
• Hands-on experience with marketing automation, CRM platforms, and campaign analytics tools.

Responsibilities

• Develop and execute integrated marketing campaigns aligned with event goals.
• Translate business goals into multi-channel marketing and communications strategies.
• Drive audience acquisition and engagement throughout the attendee journey.
• Own end-to-end event MarCom calendar and coordinate cross-functional programs.

Skills

Audience acquisition

Campaign management

Marketing automation

CRM platforms

Education

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience

Tools

Marketo

Salesforce

Job description

Autodesk's Events & Experiences team is seeking a Senior Marketing & Communications (MarCom) Manager to drive audience acquisition, engagement, and communications across AU, OTC, TechX, and other programs. You will translate business objectives into integrated campaigns that maximize awareness, registrations, attendance, and post-event engagement.

You will own the end-to-end event MarCom calendar, collaborate with Corporate Comms, Brand, Social, Field Marketing, Sales, and Ops, and report to the