Senior MarCom Lead — Events & Audience Growth

Autodesk; San Francisco (CA); On-site; USD 103,000 - 184,000; Full time

Job summary

Autodesk is seeking a Senior Marketing & Communications Manager to drive audience acquisition and engagement for AU, OTC, TechX, and related programs. You will translate business objectives into compelling, multi-channel campaigns and own the integrated MarCom calendar.

Working with cross-functional teams, you will develop audience-focused content, optimize campaigns with data insights, and ensure timely execution.

Qualifications

• 10+ years of experience in marketing, audience acquisition, or campaign management.
• Experience with Marketo and Salesforce.
• Experience developing and executing integrated, multi-channel marketing campaigns.

Responsibilities

• Develop and execute integrated marketing campaigns aligned with business objectives and event goals
• Translate business goals into integrated marketing and communications strategies that drive measurable outcomes
• Drive audience acquisition and engagement throughout the attendee journey, from awareness and registration through post-event follow-up
• Manage multi-channel campaigns across email, web, social, paid media, and internal and partner channels
• Create compelling, audience-specific messaging and content for customers, partners, prospects, executives, and employees
• Develop targeted email campaigns using audience segmentation, personalization, and marketing automation
• Ensure communications are clear, engaging, and aligned with Autodesk's brand voice
• Own the end-to-end event MarCom calendar, including campaign plans, content milestones, approvals, dependencies, and channel timelines
• Manage multiple projects and collaborate with Corporate Comms, Brand, Social, Field Marketing, Sales, Marketing Ops, and event stakeholders
• Anticipate risks, resolve roadblocks, and drive alignment to ensure campaigns launch on time
• Monitor registration, conversion, attendance, engagement, and channel performance
• Use data and audience insights to optimize campaigns and recommend improvements
• Share results, learnings, and recommendations with stakeholders and leadership

Skills

Marketing strategy

Campaign management

Audience acquisition

Multi-channel campaigns

Email marketing

Content creation

Stakeholder management

Marketing automation

CRM platforms

Campaign analytics

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketo

Salesforce

Campaign analytics tools

Job description

Autodesk is seeking a Senior Marketing & Communications Manager to drive audience acquisition and engagement for AU, OTC, TechX, and related programs. You will translate business objectives into compelling, multi-channel campaigns and own the integrated MarCom calendar.

Working with cross-functional teams, you will develop audience-focused content, optimize campaigns with data insights, and ensure timely execution.