Sr. Marketing & Communications Manager, Events & Experiences

Autodesk, Inc; San Francisco (CA); On-site; USD 103,000 - 184,000; Full time

Job summary

Autodesk, Inc. in San Francisco, CA is seeking a Senior Marketing & Communications Manager to lead audience acquisition and engagement for Autodesk's premier events like AU, OTC, TechX.

You will translate business objectives into integrated campaigns across email, web, social, and paid media to boost registrations and attendance. You'll own the end-to-end MarCom calendar, create audience-specific messaging, and collaborate with Corporate Comms, Brand, Sales, and Field Marketing to optimize

Qualifications

• 10+ years in marketing or campaign management.
• 8+ years writing and developing marketing content for diverse audiences.
• Experience with multi-channel campaigns across email, web, social and paid media.

Responsibilities

• Develop and execute integrated marketing campaigns across channels to drive awareness and attendance.
• Own end-to-end event MarCom calendar with content milestones and approvals.
• Collaborate with Corporate Comms, Brand, Social, Sales, Marketing Ops, and event stakeholders.

Skills

Marketing strategy

Campaign management

Audience acquisition

Content development

Email campaigns

Marketing automation

CRM platforms

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Marketo

Salesforce

Job description

Job ID26WD101510Job Requisition ID #26WD101510Position OverviewAutodesk's Events & Experiences team creates impactful experiences that strengthen relationships with customers, partners, employees, and industry leaders while advancing business objectives and elevating the Autodesk brand.We are seeking an experienced Senior Marketing & Communications (MarCom) Manager to drive audience acquisition, engagement, and communications across Autodesk's premier events, including Autodesk University (AU), One Team Conference (OTC), TechX, and other strategic programs.This role requires a strategic, results-driven marketer who can translate business objectives into compelling, multi-channel campaigns that drive awareness, registration, attendance, and engagement.Working closely with the Director of Audience Acquisition & Engagement and cross-functional stakeholders, this individual will own the integrated event MarCom calendar, develop audience-focused communications, and ensure coordinated, timely campaign execution.This position reports to the Director of Audience Acquisition & Engagement.Important: This is a Marketing & Communications role focused on audience acquisition, content, communications, and campaign execution—not Event Operations, Production, or Event Management.Key ResponsibilitiesMarketing Strategy & Campaign ExecutionDevelop and execute integrated marketing campaigns aligned with business objectives and event goalsTranslate business goals into integrated marketing and communications strategies that drive measurable outcomesDrive audience acquisition and engagement throughout the attendee journey, from awareness and registration through post-event follow-upManage multi-channel campaigns across email, web, social, paid media, and internal and partner channelsCommunications & Audience EngagementCreate compelling, audience-specific messaging and content for customers, partners, prospects, executives, and employeesDevelop targeted email campaigns using audience segmentation, personalization, and marketing automationEnsure communications are clear, engaging, and aligned with Autodesk's brand voiceProject & Stakeholder ManagementOwn the end-to-end event MarCom calendar, including campaign plans, content milestones, approvals, dependencies, and channel timelinesManage multiple projects and collaborate with Corporate Comms, Brand, Social, Field Marketing, Sales, Marketing Ops, and event stakeholdersAnticipate risks, resolve roadblocks, and drive alignment to ensure campaigns launch on timePerformance & OptimizationMonitor registration, conversion, attendance, engagement, and channel performanceUse data and audience insights to optimize campaigns and recommend improvementsShare results, learnings, and recommendations with stakeholders and leadershipMinimum Qualifications10+ years of experience in marketing, audience acquisition, or campaign management8+ years of professional experience writing, editing, and developing marketing and communications content for diverse audiences, including email campaigns, executive communications, presentations, websites, and event marketing assets (i.e. blogs, website, ppt toolkits etc)Experience with Marketo and SalesforceExperience developing and executing integrated, multi-channel marketing campaigns across email, web, social, and paid mediaExperience managing audience-segmented email campaigns, including personalization and localization for global audiencesDemonstrated experience managing marketing calendars, campaign roadmaps, timelines, and deliverables for large-scale programsExperience developing campaign frameworks, playbooks, templates, and standardized processesExperience partnering with cross-functional teams to execute marketing programs and campaignsExperience using campaign analytics, registration data, and performance metrics to optimize marketing outcomesHands-on experience with marketing automation, CRM platforms, and campaign analytics toolsBachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experiencePreferred QualificationsExperience leading marketing and communications programs for large-scale customer conferences, employee events, or flagship corporate programsStrong understanding of audience acquisition, customer journey marketing, and event lifecycle communicationsStrong organizational, project management, and stakeholder management skillsCollaborative, adaptable, detail-oriented, and results-driven, with the ability to manage competing prioritiesExperience communicating with senior executives and navigating complex cross-functional environmentsLearn MoreAbout AutodeskWelcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!BenefitsFrom health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/Salary transparencySalary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $103,000 and $183,920. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.Equal Employment OpportunityAt Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.BelongingWe take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belongingIn-Person Onboarding and Identity VerificationThis role may require in-person onboarding and/or in-person ID verification.