Senior MarCom Lead - Events & Audience Engagement

Autodesk; United States; Remote; USD 103,000 - 184,000; Full time

Job summary

Autodesk invites a Senior Marketing & Communications Manager to lead audience acquisition and campaigns for Autodesk University, One Team Conference, TechX, and other strategic programs.

You will translate business objectives into compelling, multi-channel campaigns that drive awareness, registration, attendance, and engagement, reporting to the Director of Audience Acquisition & Engagement. This role focuses on content and communications rather than operations.

Qualifications

• 10+ years of experience in marketing, audience acquisition, or campaign management.
• 8+ years of professional experience writing, editing, and developing marketing content for diverse audiences.
• Experience with Marketo and Salesforce.
• Experience developing and executing integrated multi-channel marketing campaigns.
• Experience managing audience-segmented email campaigns, including personalization and localization for global audiences.
• Experience managing marketing calendars, campaign roadmaps, timelines, and deliverables for large-scale programs.
• Experience developing campaign frameworks, playbooks, templates, and standardized processes.
• Experience partnering with cross-functional teams to execute marketing programs and campaigns.
• Experience using campaign analytics, registration data, and performance metrics to optimize marketing outcomes.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience

Responsibilities

• Develop and execute integrated marketing campaigns aligned with event goals.
• Drive audience acquisition and engagement across the attendee journey.
• Manage multi-channel campaigns across email, web, social, paid media.
• Coordinate calendars and approvals with cross-functional teams.

Skills

Audience acquisition

Campaign management

Multi-channel marketing

Content creation

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Marketo

Salesforce

Job description

Autodesk invites a Senior Marketing & Communications Manager to lead audience acquisition and campaigns for Autodesk University, One Team Conference, TechX, and other strategic programs.

You will translate business objectives into compelling, multi-channel campaigns that drive awareness, registration, attendance, and engagement, reporting to the Director of Audience Acquisition & Engagement. This role focuses on content and communications rather than operations.