Sr. Marketing & Communications Manager, Events & Experiences

Autodesk; San Francisco (CA); Presencial; USD 103 000 - 184 000; Tempo integral

Resumo da oferta

Autodesk is seeking a Senior Marketing & Communications Manager to drive audience acquisition and engagement for AU, OTC, TechX, and related programs. You will translate business objectives into compelling, multi-channel campaigns and own the integrated MarCom calendar.

Working with cross-functional teams, you will develop audience-focused content, optimize campaigns with data insights, and ensure timely execution.

Qualificações

• 10+ years of experience in marketing, audience acquisition, or campaign management.
• Experience with Marketo and Salesforce.
• Experience developing and executing integrated, multi-channel marketing campaigns.

Responsabilidades

• Develop and execute integrated marketing campaigns aligned with business objectives and event goals
• Translate business goals into integrated marketing and communications strategies that drive measurable outcomes
• Drive audience acquisition and engagement throughout the attendee journey, from awareness and registration through post-event follow-up
• Manage multi-channel campaigns across email, web, social, paid media, and internal and partner channels
• Create compelling, audience-specific messaging and content for customers, partners, prospects, executives, and employees
• Develop targeted email campaigns using audience segmentation, personalization, and marketing automation
• Ensure communications are clear, engaging, and aligned with Autodesk's brand voice
• Own the end-to-end event MarCom calendar, including campaign plans, content milestones, approvals, dependencies, and channel timelines
• Manage multiple projects and collaborate with Corporate Comms, Brand, Social, Field Marketing, Sales, Marketing Ops, and event stakeholders
• Anticipate risks, resolve roadblocks, and drive alignment to ensure campaigns launch on time
• Monitor registration, conversion, attendance, engagement, and channel performance
• Use data and audience insights to optimize campaigns and recommend improvements
• Share results, learnings, and recommendations with stakeholders and leadership

Conhecimentos

Marketing strategy

Campaign management

Audience acquisition

Multi-channel campaigns

Email marketing

Content creation

Stakeholder management

Marketing automation

CRM platforms

Campaign analytics

Formação académica

Bachelor's degree in Marketing/Communications/Business

Ferramentas

Marketo

Salesforce

Campaign analytics tools

Descrição da oferta de emprego

Position Overview

Autodesk's Events & Experiences team creates impactful experiences that strengthen relationships with customers, partners, employees, and industry leaders while advancing business objectives and elevating the Autodesk brand.

Job Requisition ID #

26WD101510

Position Overview

Autodesk's Events & Experiences team creates impactful experiences that strengthen relationships with customers, partners, employees, and industry leaders while advancing business objectives and elevating the Autodesk brand.

We are seeking an experienced Senior Marketing & Communications (MarCom) Manager to drive audience acquisition, engagement, and communications across Autodesk's premier events, including Autodesk University (AU), One Team Conference (OTC), TechX, and other strategic programs.

This role requires a strategic, results-driven marketer who can translate business objectives into compelling, multi-channel campaigns that drive awareness, registration, attendance, and engagement.

Working closely with the Director of Audience Acquisition & Engagement and cross-functional stakeholders, this individual will own the integrated event MarCom calendar, develop audience-focused communications, and ensure coordinated, timely campaign execution.

This position reports to the Director of Audience Acquisition & Engagement.

Important: This is a Marketing & Communications role focused on audience acquisition, content, communications, and campaign execution—not Event Operations, Production, or Event Management.

Key Responsibilities

Marketing Strategy & Campaign Execution

• Develop and execute integrated marketing campaigns aligned with business objectives and event goals
• Translate business goals into integrated marketing and communications strategies that drive measurable outcomes
• Drive audience acquisition and engagement throughout the attendee journey, from awareness and registration through post-event follow-up
• Manage multi-channel campaigns across email, web, social, paid media, and internal and partner channels

Communications & Audience Engagement

• Create compelling, audience-specific messaging and content for customers, partners, prospects, executives, and employees
• Develop targeted email campaigns using audience segmentation, personalization, and marketing automation
• Ensure communications are clear, engaging, and aligned with Autodesk's brand voice

Project & Stakeholder Management

• Own the end-to-end event MarCom calendar, including campaign plans, content milestones, approvals, dependencies, and channel timelines
• Manage multiple projects and collaborate with Corporate Comms, Brand, Social, Field Marketing, Sales, Marketing Ops, and event stakeholders
• Anticipate risks, resolve roadblocks, and drive alignment to ensure campaigns launch on time

Performance & Optimization

• Monitor registration, conversion, attendance, engagement, and channel performance
• Use data and audience insights to optimize campaigns and recommend improvements
• Share results, learnings, and recommendations with stakeholders and leadership

Minimum Qualifications

• 10+ years of experience in marketing, audience acquisition, or campaign management
• 8+ years of professional experience writing, editing, and developing marketing and communications content for diverse audiences, including email campaigns, executive communications, presentations, websites, and event marketing assets (i.e. blogs, website, ppt toolkits etc)
• Experience with Marketo and Salesforce
• Experience developing and executing integrated, multi-channel marketing campaigns across email, web, social, and paid media
• Experience managing audience-segmented email campaigns, including personalization and localization for global audiences
• Demonstrated experience managing marketing calendars, campaign roadmaps, timelines, and deliverables for large-scale programs
• Experience developing campaign frameworks, playbooks, templates, and standardized processes
• Experience partnering with cross-functional teams to execute marketing programs and campaigns
• Experience using campaign analytics, registration data, and performance metrics to optimize marketing outcomes
• Hands-on experience with marketing automation, CRM platforms, and campaign analytics tools
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience

Preferred Qualifications

• Experience leading marketing and communications programs for large-scale customer conferences, employee events, or flagship corporate programs
• Strong understanding of audience acquisition, customer journey marketing, and event lifecycle communications
• Strong organizational, project management, and stakeholder management skills
• Collaborative, adaptable, detail-oriented, and results-driven, with the ability to manage competing priorities
• Experience communicating with senior executives and navigating complex cross-functional environments

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $103,000 and $183,920. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging

In-Person Onboarding and Identity Verification

This role may require in-person onboarding and/or in-person ID verification.