Senior Manager, ZYN Brand & Insights Strategy

Philip Morris International; Stamford (CT); Hybrid; USD 176,000 - 220,000; Full time

Benefits offered by this job

Base salary + annual bonus

Comprehensive health coverage

401k with company match

Hybrid work model

Job summary

Philip Morris International is seeking a Sr Manager for ZYN Brand & Creative Insights in Stamford, CT. You will own the U.S.

learning agenda for the ZYN portfolio, designing studies that inform brand, product, and commercial decisions while ensuring regulatory compliance. You will lead quantitative and qualitative research with adult nicotine users, manage vendors, and translate findings into actionable strategies that drive awareness, adoption, and retention.

Qualifications

• 10+ years of experience in consumer insights within CPG manufacturers and/or consumer research agencies, or marketing agency strategic planning roles.
• Mastery of quantitative & qualitative methodologies (segmentation, ad effectiveness, panel, ethnography, brand equity, focus groups, IDIs, brand tracking, product research)
• Ability to connect signals across primary, syndicated, and behavioral data into business recommendations
• Legally authorized to work in the U.S.

Responsibilities

• Own the U.S. ZYN Learning Agenda: lead the annual insights roadmap translating priorities into research informing brand, product, acquisition, adoption, and retention decisions
• Design and manage quantitative and qualitative research among legal-age nicotine users, overseeing study design, vendor management, analysis, and reporting
• Evaluate consumer feedback and initiatives across the ZYN journey to identify opportunities to enhance execution, consumer experience, acquisition, adoption, and retention
• Embed consumer/market intelligence into brand, product, and commercial strategies and influence stakeholders to translate insights into measurable outcomes
• Share insights and emerging trends to strengthen understanding of consumer needs and behaviors across the organization
• Collaborate with measurement, optimization, revenue growth management, and analytics teams to understand brand reception in market

Skills

Executive communication

Stakeholder influence

AI/GenAI & agile research

Quant/Qual methodologies

Data integration

Education

Bachelor's in Business/Marketing/Psychology/Sociology/Research

Tools

BI dashboards/tools

Job description

Philip Morris International is seeking a Sr Manager for ZYN Brand & Creative Insights in Stamford, CT. You will own the U.S.

learning agenda for the ZYN portfolio, designing studies that inform brand, product, and commercial decisions while ensuring regulatory compliance. You will lead quantitative and qualitative research with adult nicotine users, manage vendors, and translate findings into actionable strategies that drive awareness, adoption, and retention.