Sr Manager Owned Social Media - ZYN & IQOS

Philip Morris International; Stamford (CT); Hybrid; USD 150,000 - 187,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) match

Wellness benefits

Commuter benefits

PTO

Job summary

Philip Morris International seeks a Senior Manager, Organic Social Media to lead the strategy, planning, execution, and performance of PMI's organic social presence with a focus on Meta platforms. You will build a compliant, high-performing social ecosystem aligned to brand and business goals.

Your day-to-day includes developing cross-brand strategies, publishing calendars, and analytics to drive engagement.

Qualifications

• 8+ years of experience in social media, digital marketing, content strategy, or related field.
• 2+ years of leadership experience managing teams, agencies, or cross-functional initiatives.
• Proven success managing Meta channel strategy, content development, publishing, measurement, and community engagement.
• Experience owning content calendars and coordinating complex review and approval processes.
• Strong analytical skills with the ability to translate social performance into strategic recommendations.

Responsibilities

• Develop and execute organic social strategies across multiple brands, including content planning, publishing, community management, and channel optimization.
• Translate objectives into social strategies, editorial calendars, content themes, and platform-specific executions.
• Define KPIs, establish measurement frameworks, analyze performance, and provide actionable insights tied to brand goals.
• Lead community management programs with moderation standards, escalation processes, and consumer engagement best practices.
• Identify opportunities to amplify high-performing organic content through paid support and real-time engagement.

Skills

Social media strategy

Leadership

Meta platform expertise

Content planning

Analytics & insights

Community management

Cross-functional collaboration

Tools

Sprinklr

Job description

Senior Manager, Organic Social Media

Be a part of a revolutionary change!

At Philip Morris International (PMI), we're transforming our business to deliver a smoke-free future. This transformation creates exciting opportunities for driven professionals who want to make an impact while advancing their careers. Our Stamford, CT headquarters offers a flexible hybrid work environment and convenient access to NYC via Metro-North.

The Senior Manager, Owned Social will lead the strategy, planning, execution, and performance of PMI's organic social media presence, with a primary focus on Meta platforms. This role will build a compliant, high-performing social ecosystem that strengthens brand relevance, deepens consumer engagement, and supports business objectives.

Your day-to-day

• Develop and execute organic social strategies across multiple brands, including content planning, publishing, community management, and channel optimization.
• Translate brand and campaign objectives into social strategies, editorial calendars, content themes, and platform-specific executions.
• Define KPIs, establish measurement frameworks, analyze performance, and provide actionable insights tied to brand and business goals.
• Lead community management programs, including moderation standards, response protocols, escalation processes, and consumer engagement best practices.
• Identify opportunities to amplify high-performing organic content through paid support and real-time engagement.
• Partner closely with brand, creative, CX, media, insights, legal, regulatory, events, and agency teams.
• Utilize tools such as Sprinklr for publishing, listening, analytics, and workflow management.
• Monitor platform trends, audience behavior, and content best practices to continuously improve performance.

Who we're looking for

• 8+ years of experience in social media, digital marketing, content strategy, or a related field.
• 2+ years of leadership experience managing teams, agencies, or cross-functional initiatives.
• Proven success managing Meta channel strategy, content development, publishing, measurement, and community engagement.
• Experience owning content calendars and coordinating complex review and approval processes.
• Strong analytical skills with the ability to translate social performance into strategic recommendations.
• Experience leading community management efforts, including moderation, escalation management, and consumer care.
• Strategic, consumer-focused, and performance-driven mindset.
• Experience working across multiple brands and complex organizations; regulated industry experience preferred.

Compensation & Benefits

Salary Range: $149,600 - $187,000

PMI offers a competitive benefits package including medical, dental, and vision coverage, 401(k) with company match, wellness and commuter benefits, pet insurance, generous PTO, and a flexible hybrid work model. Employees are empowered to innovate, grow professionally, collaborate within an inclusive culture, and contribute to PMI's mission of building a smoke-free future.

PMI U.S.: Invested in America

Philip Morris International Inc.'s U.S. businesses are invested in America's future and advancing a smoke-free nation. The businesses are committed to providing the approximately 25 million legal-age consumers who smoke cigarettes with better, smoke-free alternatives and to ensuring the products are marketed responsibly. From PMI's global headquarters in Stamford, CT, and other locations nationwide, PMI U.S. contributes leadership, jobs, investment, and innovation in the U.S. The U.S. businesses employ more than 3,000 people across America and operate product manufacturing facilities. For more information, please visit www.uspmi.com. Philip Morris International (PMI) is an Equal Opportunity Employer.