Sr Manager, ZYN Brand & Creative Insights

Philip Morris International; Stamford (CT); Hybrid; USD 176,000 - 220,000; Full time

Benefits offered by this job

Base salary + annual bonus

Comprehensive health coverage

401k with company match

Hybrid work model

Job summary

Philip Morris International is seeking a Sr Manager for ZYN Brand & Creative Insights in Stamford, CT. You will own the U.S.

learning agenda for the ZYN portfolio, designing studies that inform brand, product, and commercial decisions while ensuring regulatory compliance. You will lead quantitative and qualitative research with adult nicotine users, manage vendors, and translate findings into actionable strategies that drive awareness, adoption, and retention.

Qualifications

• 10+ years of experience in consumer insights within CPG manufacturers and/or consumer research agencies, or marketing agency strategic planning roles.
• Mastery of quantitative & qualitative methodologies (segmentation, ad effectiveness, panel, ethnography, brand equity, focus groups, IDIs, brand tracking, product research)
• Ability to connect signals across primary, syndicated, and behavioral data into business recommendations
• Legally authorized to work in the U.S.

Responsibilities

• Own the U.S. ZYN Learning Agenda: lead the annual insights roadmap translating priorities into research informing brand, product, acquisition, adoption, and retention decisions
• Design and manage quantitative and qualitative research among legal-age nicotine users, overseeing study design, vendor management, analysis, and reporting
• Evaluate consumer feedback and initiatives across the ZYN journey to identify opportunities to enhance execution, consumer experience, acquisition, adoption, and retention
• Embed consumer/market intelligence into brand, product, and commercial strategies and influence stakeholders to translate insights into measurable outcomes
• Share insights and emerging trends to strengthen understanding of consumer needs and behaviors across the organization
• Collaborate with measurement, optimization, revenue growth management, and analytics teams to understand brand reception in market

Skills

Executive communication

Stakeholder influence

AI/GenAI & agile research

Quant/Qual methodologies

Data integration

Education

Bachelor's in Business/Marketing/Psychology/Sociology/Research

Tools

BI dashboards/tools

Job description

Sr Manager, ZYN Brand & Creative Insights-Stamford,CT

Be a part of a revolutionary change!

At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.

Our U.S. headquarters in Stamford, Connecticut, is at the center of it all—just steps from the Metro‑North station with direct access to New York City, and connected to a national network of teams driving impact across the country.

About The Role

This position owns the U.S. consumer learning and foresight agenda for ZYN's smoke-free portfolio, converting adult consumer, brand, category, and market intelligence into decisions that drive awareness, trial, adoption, and retention.

Your ‘day To Day’

• Own the ZYN Learning Agenda: Lead the annual U.S. ZYN insights roadmap, translating business priorities into targeted research that informs brand, product, commercialization, acquisition, adoption, and retention decisions
• Lead End-to-End Consumer Research: Design and manage quantitative and qualitative research among legal-age nicotine users, overseeing study design, vendor management, analysis, and reporting while ensuring methodological rigor and regulatory compliance
• Drive Commercial Growth Through Insights: Evaluate consumer feedback and key initiatives across the ZYN consumer journey, identifying opportunities to enhance execution, consumer experience, acquisition, adoption, and retention
• Embed consumer and market intelligence into brand, product, and commercial strategies, influencing stakeholders and ensuring insights translate into measurable business outcomes
• Champion Consumer-Centricity: Foster a culture of curiosity & consumer focus by sharing insights, emerging trends, and compelling storytelling that strengthen organizational understanding of consumer needs and behaviors
• Collaborate with measurement & optimization, revenue growth management, and analytical teams to develop a comprehensive understanding of how the brand is being received in market

Who We’re Looking For

• Bachelor's in Business, Marketing, Psychology, Sociology, Research, or related.
• 10+ years of experience in consumer insights within CPG manufacturers and/or consumer research agencies, or marketing agency strategic planning roles
• Mastery of quantitative & qualitative methodologies (segmentation, ad effectiveness, panel, ethnography, brand equity, focus groups, IDIs, brand tracking, product research)
• Ability to connect signals across primary, syndicated, and behavioral data into business recommendations
• Excellent storytelling, executive communication, stakeholder-influencing skills
• Experience with BI and dashboarding tools
• Applied AI/GenAI and agile research experience
• Legally authorized to work in the U.S

Annual Base Salary Range: $176,000-$220,000

What we offer:

• We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
• We have implemented Smart Work, a hybrid model of work that promotes flexibility in the workplace
• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore
• Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong

Philip Morris International Inc.'s U.S. businesses are invested in America's future and advancing a smoke-free nation. The businesses are committed to providing the approximately 25 million legal-age consumers who smoke cigarettes with better, smoke-free alternatives and to ensuring the products are marketed responsibly. From PMI's global headquarters in Stamford, Connecticut, and other locations nationwide, PMI U.S. contributes leadership, jobs, investment, and innovation in the U.S. The U.S. businesses employ more than 3,000 people across America and operate product manufacturing facilities, including in Aurora, Colorado, Owensboro, Kentucky, and Wilson, North Carolina. For more information, please visit www.uspmi.com.

Philip Morris International (PMI) is an Equal Opportunity Employer.

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