Senior Manager, Web Experience & Conversion

Nielsen; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive health and wellness plans

401(k) with company match

Generous paid time off policy

Potential for bonuses and equity

Job summary

Nielsen is seeking a Senior Manager, Website Experience & Optimization to lead digital storytelling and ensure web operations drive demand for media intelligence. This role will coordinate across functional teams to create a cohesive user experience and optimize digital touchpoints.

With over 7 years of experience in web strategy and a strong focus on data-driven decisions, you will manage planning initiatives that enhance conversion paths and effectively utilize analytical tools to inform strategies.

Qualifications

• 7+ years of experience in web strategy, digital marketing, content marketing or digital product management.
• Proven expertise in complex product verticals within SaaS or data technology companies.
• Strong ability to translate complicated technical concepts into intuitive web user experiences.
• Expert-level written and verbal English communication skills.

Responsibilities

• Manage the end-to-end web content strategy for Nielsen.com.
• Lead the mapping of the user journey to enhance conversion.
• Manage the A/B testing process for web optimization.
• Serve as the strategic lead for web marketing operations.

Skills

Web strategy

Digital marketing

Content marketing

Project management

SEO

Analytical skills

Education

Bachelor's degree or equivalent

Tools

CMS systems (e.g., WordPress)

Analytics tools

AI tools (e.g., ChatGPT)

Job description

Nielsen is seeking a Senior Manager, Website Experience & Optimization to lead digital storytelling and ensure web operations drive demand for media intelligence. This role will coordinate across functional teams to create a cohesive user experience and optimize digital touchpoints.

With over 7 years of experience in web strategy and a strong focus on data-driven decisions, you will manage planning initiatives that enhance conversion paths and effectively utilize analytical tools to inform strategies.