Senior Web Experience & Optimization Lead

Citrix; Fort Lauderdale (FL); On-site; USD 110,000 - 170,000; Full time

Job summary

Citrix is seeking a Senior Web Experience Manager to own the execution, optimization, and governance of the Citrix.com digital experience. This role sits within Marketing and serves as the bridge between business stakeholders, Product Marketing, Campaigns, IT, and agency partners to ensure the website supports business growth, customer engagement, and AI citations & visibility.

The ideal candidate is a hands-on digital professional who can balance execution with strategic thinking.

Qualifications

• 8+ years of experience managing enterprise websites or digital experiences.
• Experience with Adobe Experience Manager (AEM) or similar CMS.
• Knowledge of publishing workflows and content governance.
• Experience supporting demand generation, campaigns, or digital marketing.
• Working knowledge of SEO principles and website optimization.
• Experience with analytics platforms such as Google Analytics 4.
• Strong project management and stakeholder management skills.
• Excellent communication and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Own day-to-day execution of website updates, landing pages, campaign destinations, and web experiences.
• Build, edit, and publish content within Adobe Experience Manager (AEM) and related platforms.
• Ensure all web experiences align with brand, messaging, accessibility, and user experience standards.
• Partner with Product Marketing, Content Strategist, Campaign Marketing, Partner Marketing, ABM, and Corporate Communications teams to support business priorities.
• Manage web governance processes, publishing workflows, approval processes, and content standards.
• Ensure consistency across templates, content types, navigation structures, and user journeys.
• Maintain quality assurance standards and coordinate user acceptance testing before publication.
• Manage website backlog, intake processes, and prioritization in partnership with stakeholders.
• Analyze website performance using GA4 and related analytics platforms.
• Identify opportunities to improve engagement, user journeys, AI citations, and content effectiveness.
• Develop actionable recommendations based on customer behavior and performance insights.
• Work with agencies to track, report and improve LLM/AI visibility and close the feedback loop with content teams and product marketing.
• Serve as Marketing's primary liaison for website-related initiatives.
• Partner with IT teams responsible for platform infrastructure, integrations, templates, and technical architecture.
• Coordinate with external agencies and vendors to deliver enhancements, fixes, and optimization initiatives.
• Facilitate alignment between stakeholders while driving projects to completion.
• Support SEO/GEO best practices across site content, metadata, taxonomy, redirects, and content structure.
• Partner with content creators to improve discoverability and customer engagement.
• Monitor site health and collaborate with technical teams on SEO/GEO enhancements.

Skills

Enterprise website management

Stakeholder management

Project management

Communication skills

Digital governance

Analytics strategy

Tools

Adobe Experience Manager

Google Analytics 4

Jira

ClickUp

HTML/CSS basics

Job description

Citrix is seeking a Senior Web Experience Manager to own the execution, optimization, and governance of the Citrix.com digital experience. This role sits within Marketing and serves as the bridge between business stakeholders, Product Marketing, Campaigns, IT, and agency partners to ensure the website supports business growth, customer engagement, and AI citations & visibility.

The ideal candidate is a hands-on digital professional who can balance execution with strategic thinking.