Senior Manager, Website Experience & Optimization

Nielsen; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive health and wellness plans

401(k) with company match

Generous paid time off policy

Potential for bonuses and equity

Job summary

Nielsen is seeking a Senior Manager, Website Experience & Optimization to lead digital storytelling and ensure web operations drive demand for media intelligence. This role will coordinate across functional teams to create a cohesive user experience and optimize digital touchpoints.

With over 7 years of experience in web strategy and a strong focus on data-driven decisions, you will manage planning initiatives that enhance conversion paths and effectively utilize analytical tools to inform strategies.

Qualifications

• 7+ years of experience in web strategy, digital marketing, content marketing or digital product management.
• Proven expertise in complex product verticals within SaaS or data technology companies.
• Strong ability to translate complicated technical concepts into intuitive web user experiences.
• Expert-level written and verbal English communication skills.

Responsibilities

• Manage the end-to-end web content strategy for Nielsen.com.
• Lead the mapping of the user journey to enhance conversion.
• Manage the A/B testing process for web optimization.
• Serve as the strategic lead for web marketing operations.

Skills

Web strategy

Digital marketing

Content marketing

Project management

SEO

Analytical skills

Education

Bachelor's degree or equivalent

Tools

CMS systems (e.g., WordPress)

Analytics tools

AI tools (e.g., ChatGPT)

Job description

Overview

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

Nielsen is looking for a Senior Manager, Website Experience & Optimization to lead storytelling and digital experience efforts on Nielsen.com. Operating at the center of our digital ecosystem, you will bridge the gap between creative, data and user experience to transform executional requests into high-performing web marketing operations. Reporting to the Director, Website Strategy, you will be responsible for managing both planned initiatives and unplanned requests, ensuring every digital touchpoint is optimized to capture and convert demand for Nielsen's media intelligence. You will serve as a strategic partner to creatives, UX/UI designers, SEO specialists and demand generation teams to establish world-class web experiences. We need someone who is hands-on, fast-moving and deeply focused storytelling that converts. If you possess a balance of creative vision and performance instinct and thrive in an environment defined by rapid testing, iteration and high output volume this role is for you.

Key Responsibilities

• Strategic Content Development & Governance
  • Manage the end-to-end web content strategy for Nielsen.com. Uphold the overarching narrative and editorial standards
  • Ensure all published content is clear, compelling and consistent with Nielsen's brand voice
  • Map content directly to specific customer profiles and personas to ensure it addresses key pain points and maximizes conversion
• Conversion Architecture & User Experience
  • Lead the mapping of the user journey, designing clear "paths to purchase" to strategically place high-value assets and tools that maximize Marketing Qualified Lead (MQL) volume
  • Co-own with Marketing Ops and the SEO Lead, the Information Architecture (IA), site map and navigational structure to ensure Nielsen’s library of data and insights is discoverable, intuitive and optimized for user experience and discoverability (SEO, GEO, AIO, AEO)
  • Utilize data-driven intuition and design sensibility to simplify complex product concepts for the web, focusing on digital experiences that drive high-value web actions
• Measurement, Testing, & Optimization
  • Manage the the A/B testing process, tools and analytics, fostering a test-and-learn environment for all web work, including optimizing landing pages and calls-to-action (CTAs)
  • Co-own and manage comprehensive website reporting in partnership with internal Analytics and Data Science teams, including KPIs and web performance benchmarks
  • Build structure and processes to share reporting from web work with marketing teams and cross-functional partners that require web work for their projects. Establish clear benchmarks for success
  • Partner with the Analytics team to monitor heatmaps, bounce rates and conversion flows, applying performance data directly to creative and structural decisions
• Cross-Functional Leadership & Digital Operations
  • Serve as the strategic lead for web marketing operations, collaborating heavily with internal teams including Program Management, MarTech, WebDev, Creative, Data Science and UX to build cohesive digital experiences that support business objectives
  • Act as the primary bridge between the Demand Generation team and Web Development, translating marketing requirements (e.g., personalization, ABM hubs, interactive data) into functional requirements for implementation
  • Collaborate closely with Demand Generation teams to develop and optimize high-conversion landing pages and web experiences
  • Contribute to broader marketing planning and share creative and performance learnings openly across the entire marketing team
  • Manage project-based external agency partnerships by briefing clearly, reviewing critically and ensuring all external creative meets Nielsen's quality standards
• Content Planning & Execution
  • Build and maintain in partnership with WebOps teams, a centralized website content calendar that supports demand capture, communications, campaigns and unplanned work
  • Coordinate with Product Marketing, Global Communications and Events to ensure the website is always fresh, relevant and aligned with major product launches and industry events

Qualifications

• 7+ years of experience in web strategy, digital marketing, content marketing or digital product management. Experience managing agencies and matrixed internal cross functional relationships a must
• Proven expertise in complex product verticals, specifically within SaaS or data technology companies
• Strong ability to translate complicated technical concepts into intuitive web user experiences
• Exceptional soft skills to navigate and influence a heavy cross-functional work environment
• Comfortable managing multiple projects simultaneously with strong attention to detail and a commitment to deadlines
• Expert-level written and verbal English communication skills; eye for sharp B2B web copy. Experience working with SEO driven web experience
• Experience working with CMS systems such as WordPress VIP, WebFlow, Sanity, Contentful, Strapi, Storyblok, Prismic or similar
• Strong working knowledge of AI tools (e.g. Claude, ChatGPT, Midjourney, Gemini) and the ability to use them to accelerate strategic decisions, creative development, ideation, and production
• A test-and-learn mindset with the analytical fluency to read performance data and apply it to creative decisions. Ability to connect the what, why and how.

Who You Are

• The Ecosystem Designer: You don't just see individual pages; you design the entire customer journey, understanding how a piece of content connects to a whitepaper, which leads to a product page and ultimately drives a high-value action.
• Data-Driven Strategist: You are obsessed with "The Why." You leverage analytics tools to validate every strategic decision. You understand how to work with Data Science to build clear reporting (reports and rhythms) that explains “The What” and “How”.
• Collaborative Liaison: You speak "Creative" to the writers, "Technical" to the developers, and "Revenue" to cross-functional partners, serving as the critical internal bridge for digital execution.
• Growth-Obsessed: You view the website as a dynamic product that must be constantly tested and iterated upon to increase conversion rates and business impact.

Additional Information

Enabling your best to power a better media future.

• Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
• Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.
• Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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