Web Optimization Manager

Phaxis; New York (NY); On-site; USD 100,000 - 140,000; Full time

Job summary

Phaxis is seeking an analytical optimization professional to drive enhancements across our website experience. You will uncover friction points in the digital journey, formulate data-backed hypotheses, and design A/B and multivariate testing strategies to boost engagement and conversion.

Work closely with a data analyst to translate user behavior data into actionable insights that improve business outcomes.

Qualifications

• 4–7 years in website optimization, digital experience, CRO, or similar role.
• Experience with web analytics platforms (Heap, Adobe Analytics, GA).
• Proficiency with A/B and multivariate testing tools (Dynamic Yield, Optimizely, Google Optimize, Adobe Target).
• Strong hypothesis-driven mindset with ability to design and analyze experiments.
• Advanced analytical skills and independent work with data.
• Comfortable collaborating with UX, content, product, and engineering teams.
• Strong communication to present insights clearly and persuasively.

Responsibilities

• Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations.
• Question assumptions, investigate underlying user behaviors, and refine hypotheses to inform optimization priorities.
• Develop and prioritize testable hypotheses based on quantitative and qualitative insights to improve site performance.
• Own the testing roadmap: plan, execute, and collaborate on A/B and multivariate tests across teams.
• Monitor user behavior and site performance using Heap and Power BI to inform optimization strategies.
• Validate findings with data analysts and ensure decisions are backed by statistically significant results.
• Translate complex data into clear narratives for cross-functional stakeholders.
• Collaborate with UX and content teams to improve clarity and usability across key journeys.
• Maintain a backlog of optimization opportunities informed by user behavior and benchmarks.
• Align stakeholders around testing priorities and site experience goals.

Skills

Website optimization

Web analytics

Hypothesis-driven testing

Cross-functional collaboration

Data storytelling

Communication skills

Education

Bachelor's degree

Tools

Heap

Adobe Analytics

Google Analytics

Dynamic Yield

Optimizely

Google Optimize

Adobe Target

Job description

We are seeking a highly analytical, insights-driven individual to manage the ongoing enhancements of our website experience. In this role, you will uncover friction points across the digital journey, develop data-backed hypotheses, and create A/B testing strategies to improve engagement and conversion. You'll work closely with our data analyst to translate complex user behavior data into actionable insights and implement site enhancements that measurably improve business outcomes. Your work will directly impact how care seekers experience our website, ensuring every interaction helps move them closer to what they need.

Job Responsibilities:

• Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion.
• Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities.
• Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow.
• Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX and Marketing Operations to implement.
• Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs.
• Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact.
• Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross-functional stakeholders.
• Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys.
• Maintain and continually refine a backlog of optimization opportunities informed by user behavior, research, industry benchmarks, and business objectives.
• Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes.

Job Summary:

We are seeking a highly analytical, insights-driven individual to manage the ongoing enhancements of our website experience. In this role, you will uncover friction points across the digital journey, develop data-backed hypotheses, and create A/B testing strategies to improve engagement and conversion. You'll work closely with our data analyst to translate complex user behavior data into actionable insights and implement site enhancements that measurably improve business outcomes. Your work will directly impact how care seekers experience our website, ensuring every interaction helps move them closer to what they need.

Job Responsibilities:

• Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion.
• Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities.
• Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow.
• Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX and Marketing Operations to implement.
• Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs.
• Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact.
• Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross-functional stakeholders.
• Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys.
• Maintain and continually refine a backlog of optimization opportunities informed by user behavior, research, industry benchmarks, and business objectives.
• Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes.

Required Skills & Experience:

• Four (4) - seven (7) years of experience in website optimization, digital experience, CRO (conversion rate optimization), or a similar role.
• Deep experience working with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics).
• Proficient in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar.
• Strong hypothesis-driven mindset, with a proven ability to design, run, and analyze digital experiments.
• Advanced analytical skills with the ability to work independently on web data and partner with data teams for deeper analysis.
• Comfortable working with cross-functional teams including UX, content, product, and engineering to bring ideas to life.
• Strong communication skills and the ability to present insights in a clear, actionable, and persuasive way.

Required Education:

• Bachelor's degree in Marketing, Digital Marketing, Analytics, Business, or a related field.