Senior CRO & Web Optimization Lead

Insight Global; Denver (CO); On-site; USD 90,000 - 140,000; Full time

Job summary

Insight Global is seeking a hands-on Manager of Conversion Rate Optimization to lead digital experimentation across web properties. You will build, launch, monitor, and analyze A/B tests, partnering with UX, engineering, and marketing to drive improvements in the customer journey.

The ideal candidate combines front-end development skills with a deep understanding of user behavior and analytics, with strong CRO experience in Optimizely Web and CMS, GA4, and rigorous QA to scale conversion

Qualifications

• 6+ years of experience in CRO, web optimization, digital marketing, or e-commerce
• Hands-on experience with Optimizely Web Experimentation and Optimizely CMS
• Advanced Google Analytics 4 and behavioral analytics experience
• Background supporting B2B websites, lead generation funnels, or e-commerce experiences
• Exceptional testing, troubleshooting, and QA capabilities

Responsibilities

• Build, launch, monitor, and analyze A/B tests across web properties
• Lead and scale digital experimentation initiatives in partnership with UX, engineering, and marketing
• Own CRO strategy and execution to improve conversion throughout the customer journey
• Collaborate with cross-functional teams to deliver data-driven optimization insights

Skills

CRO strategy

Optimizely expert

GA4 analytics

A/B testing

QA testing

Tools

Optimizely Web

Optimizely CMS

GA4

Job description

Insight Global is seeking a hands-on Manager of Conversion Rate Optimization to lead digital experimentation across web properties. You will build, launch, monitor, and analyze A/B tests, partnering with UX, engineering, and marketing to drive improvements in the customer journey.

The ideal candidate combines front-end development skills with a deep understanding of user behavior and analytics, with strong CRO experience in Optimizely Web and CMS, GA4, and rigorous QA to scale conversion