Senior Manager, TikTok Shops / Social Commerce

Tarte Inc; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Salary range $110k-$130k

Medical, dental, vision

Paid vacation & holidays

Hybrid work policy

Employee discount

Team initiatives

Job summary

tarte cosmetics is seeking a Senior Manager to lead our TikTok Shops and social commerce initiatives in the US. Drive GMV, curate strategic assortments, and partner with marketing, creative, and influencer teams to maximize performance.

The role requires deep knowledge of the TikTok Shop ecosystem, strong analytical skills, and a passion for beauty trends. Hybrid work included with a competitive benefits package.

Qualifications

• 5+ years in digital merchandising, e-commerce or social commerce.
• Strong analytical skills and experience with sales analytics tools.
• Bachelor’s degree in Marketing, Business, or related field.
• Excellent project management, organization and multitasking abilities.

Responsibilities

• Lead tarte’s DTC business on TikTok Shops, delivering GMV and profitability targets.
• Develop trend-savvy, strategic assortments for TikTok Shops and future platforms.
• Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights.
• Collaborate with ecomm, Marketing, Creative, Influencer, PR, Planning and Ops teams.
• Build weekly, monthly and seasonal merchandising plans tied to partnerships and influencer content.
• Track sales, KPIs and campaign effectiveness; share insights with leadership.
• Liaise with TikTok and platform teams to unlock new programs and affiliates.
• Stay ahead of TikTok/social commerce trends and bring fresh ideas.
• Own PDP content process and best practices.

Skills

TikTok Shop growth

Analytical skills

Cross-functional collaboration

Communication skills

AI tooling experience

Education

Bachelor’s degree in Marketing or Business

Tools

TikTok Seller Center

Affiliate Center

Job description

Senior Manager, TikTok Shops / Social Commerce

Overview:

tarte cosmetics is looking for a trend-savvy, data-driven leaderto grow our TikTok Shops & social commerce business. This is a chance to own GMV growth, shape assortments, and drive cultural relevanceat one of the most dynamic beauty brands.

What You’ll Do:

• Lead Growth: Own tarte’s DTC business on TikTok Shops, delivering GMV and profitability targets
• Help Curate Assortments: Develop trend-savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms
• Analyze & Forecast: Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights. Own daily & weekly business recaps to C suite & cross-functional partners.
• Cross-Functional Partnership: Collaborate with ecomm, Marketing, Creative, Influencer, PR, Planning, and Ops to bring merchandising strategies to life
• Optimize Merchandising Calendar: Build weekly, monthly and seasonal plans that align with partnerships, influencer content, and viral opportunities
• Measure & Report: Leverage platform tools to track sales, marketing KPIs, and campaign effectiveness—sharing insights that shape brand strategy
• Platform Partnership: Liaise with TikTok and other platform account teams to unlock new initiatives, media programs, and affiliate strategies
• Trend Leadership: Stay ahead of TikTok/social commerce beauty trends and bring fresh, innovative ideas to the table
• Product content ownership: Own product page best practices (including surfacing insights from competitors) & project manage PDP content process

What We’re Looking For:

• Proven TikTok Shop growth experience
• Deep understanding of the TikTok Shop ecosystem, including key marketing levers and strategies that influence performance and drive sales
• Willingness to keep pace with TikTok Shops' "always on" nature, including nights & weekends.
• Passion for TikTok, beauty trends and cultural moments
• Effective communicator and collaborator across creative, analytical, operational & technical teams.
• Must have experience leveraging AI-powered tools (chatgpt, perplexity, replit, sora, etc) and innovation. Vibe coding experience is a plus.

Requirements:

• 5+ years of experience in digital merchandising, e-commerce, or social commerce
• Strong analytical skills; proficiency with sales and analytics tools. TikTok Seller Center & Affiliate Center experience required.
• Bachelor’s degree in Marketing, Business, or related field
• Excellent project management, organization, and multitasking skills.

Our Perks:

• Salary range: $110,000-130,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401k plan & access to health and wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
• Hybrid work policy
• Gratis, employee discount on tarte.com, team give-back initiatives
• Friendly, fun, creative & collaborative work environment
• Tarte is an equal opportunity employer.