Senior Manager, Social & Influencer Strategy

Interpublic; United States; On-site; USD 81,000 - 98,000; Full time

Job summary

Weber Shandwick is seeking a Senior Manager, Social and Influencer to join our team in Washington, DC. You’ll bring strong social and influencer expertise to a collaborative, high-performing team, guiding day-to-day work and mentoring colleagues.

This client-facing role focuses on integrated social strategies across B2C, B2B and public affairs campaigns. You’ll lead social campaigns, advise on paid social, review performance data, and drive influencer programs while staying ahead of platform and

Qualifications

• 5–7 years of experience in digital communications and marketing with a focus on social media.
• Experience supporting large clients or organizations with social media programs.
• Deep expertise in social media platforms, formats, targeting options and analytics.

Responsibilities

• Lead development and implementation of social media campaigns integrated with paid, owned and earned programs.
• Educate clients and colleagues on emerging trends, platforms and best practices.
• Implement digital engagement campaigns for government and corporate clients.
• Serve as the lead platform strategist for multiple clients and internal functions.
• Oversee clients’ social channels, including planning, content, paid, listening, analytics and strategy.
• Develop effective social creative and editorial assets aligned with priority audiences.

Skills

Social media strategy

Influencer programs

Client management

Project management

Cross-functional collaboration

Analytics interpretation

Stakeholder communication

Strategic thinking

Multi-tasking

Mentoring

Tools

Talkwalker

Brandwatch

Sprout Social

Sprinklr

Hootsuite

Job description

Weber Shandwick is seeking a Senior Manager, Social and Influencer to join our team in Washington, DC. You’ll bring strong social and influencer expertise to a collaborative, high-performing team, guiding day-to-day work and mentoring colleagues.

This client-facing role focuses on integrated social strategies across B2C, B2B and public affairs campaigns. You’ll lead social campaigns, advise on paid social, review performance data, and drive influencer programs while staying ahead of platform and