Senior Manager, Programmatic Commerce Media

Publicis Groupe; Troy (MI); On-site; USD 63,000 - 88,000; Full time

Benefits offered by this job

Flexible working arrangements

Work Your World program

Paid time off

Responsive benefits

Job summary

Publicis Groupe is seeking a Freelance Senior Manager, Programmatic to lead commerce media strategy and activation across retailer, marketplace, and open-web ecosystems. The role connects media investment to the shopper journey using retailer first-party data and closed-loop measurement to drive growth.

The ideal candidate has hands-on experience with Amazon DSP and other retail media platforms, guiding full-funnel planning and activation across onsite and offsite channels.

Qualifications

• 5+ years of programmatic advertising/commerce media experience.
• Hands-on experience with Amazon DSP and Walmart Connect.
• Experience developing full-funnel media strategies in commerce/retail environments.

Responsibilities

• Lead full-funnel commerce programmatic strategies across retailer, marketplace, and open-web ecosystems.
• Build audience strategies using retailer first-party data, shopper behavior, purchase signals, category insights, and CRM data.
• Provide strategic leadership across Amazon DSP, Walmart Connect, and other retail media platforms, including onsite and offsite activation.
• Oversee setup, execution, optimization, and reporting of commerce programmatic campaigns across DSPs and retail media platforms.
• Collaborate with cross-functional teams to develop integrated plans aligned with brand and revenue objectives.

Skills

Programmatic advertising

Retail media

Strategic planning

Audience segmentation

Data analysis

Leadership

Excel

Communication

Tools

Amazon DSP

Walmart Connect

Job description

Publicis Groupe is seeking a Freelance Senior Manager, Programmatic to lead commerce media strategy and activation across retailer, marketplace, and open-web ecosystems. The role connects media investment to the shopper journey using retailer first-party data and closed-loop measurement to drive growth.

The ideal candidate has hands-on experience with Amazon DSP and other retail media platforms, guiding full-funnel planning and activation across onsite and offsite channels.