Programmatic Commerce Lead — Retail Media Growth

Mindshare; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Competitive medical insurance

Group retirement plans

Vision and dental insurance

Significant paid time off

Partner discounts

Employee mental health days

Job summary

WPP seeks a Manager, Programmatic Commerce to drive tactical activation and day-to-day management of programmatic runs across retailer networks and DSPs. You will lead audience and creative strategy, research, setup, management, and reporting of campaigns to maximize retail media investment for client accounts.

You will collaborate with the Director, Programmatic Commerce and partner with internal teams to deliver measurable results in a fast-paced environment.

Qualifications

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.

Responsibilities

• Manage a team of direct reports and their career development.
• Oversee programmatic media activations across retailer networks and DSPs (e.g., Amazon, CitrusAd, Criteo, The Trade Desk, Walmart).
• Execute campaign setup, bid recommendations, and budgeting using retail bid management tech (Pacvue, Skai, Epsilo).
• Maintain relationships with key account stakeholders to maximize opportunities.
• Ensure ongoing campaign compliance with GroupM guidelines and best practices.
• Lead cross-channel testing and optimization strategies.
• Prepare campaign performance reports weekly, monthly, and quarterly.
• Synthesize key data points, identify trends, and recommend actions to maximize results.
• Address technical issues with media campaign serving.
• Stay up to date on marketplace dynamics across ad products, tech, and measurement.
• Manage reconciliation, invoicing, trafficking, and data mapping to internal platforms.

Skills

Team management

Programmatic activations

Bid management tools

Relationship management

Campaign compliance

Testing & optimization

Campaign reporting

Data synthesis

Tech issue resolution

Market knowledge

Education

Bachelor's degree or equivalent

Tools

Pacvue

Skai

Epsilo

The Trade Desk

Amazon

CitrusAd

Criteo

Google Ads

Meta Ads

Job description

WPP seeks a Manager, Programmatic Commerce to drive tactical activation and day-to-day management of programmatic runs across retailer networks and DSPs. You will lead audience and creative strategy, research, setup, management, and reporting of campaigns to maximize retail media investment for client accounts.

You will collaborate with the Director, Programmatic Commerce and partner with internal teams to deliver measurable results in a fast-paced environment.