Commerce Media Lead for Retail & Amazon Campaigns

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 81,000 - 117,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401K

Parental and family care leave

Tuition reimbursement

Job summary

Publicis Groupe is seeking a Manager of Commerce Media to lead an integrated Shopper Marketing program for major brands. You will guide a team of Sr Analysts and Analysts, set performance metrics, report results, and strengthen client and vendor relationships.

You will bring hands-on expertise in Amazon, Walmart and other retailer search/display offerings, driving optimization, testing, and data-driven decisions across campaigns and activations. Travel as needed is required.

Qualifications

• A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM/e‑Commerce/Shopper Marketing experience.
• Prior experience managing direct report(s) preferred.
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi‑channel knowledge and Amazon, Walmart, etc. search or display experience preferred).

Responsibilities

• Serve as primary contact for day-to-day clients.
• Develop display strategies and analyses for clients (keyword recommendations, day-parting, timing/scheduling).
• Oversee Sr Analysts and Analysts and ensure daily search campaign monitoring, optimization, reporting and testing.
• Establish and drive paid shopper marketing best practices to assimilate across tactics and activations.
• Maintain quality assurance and accountability for delivering campaigns and executions with precision.
• Write and deliver media strategies and translate them into final media recommendations.
• Lead retailer and vendor RFPs, with attention to audience targeting strategy and best practices.
• Oversee performance forecasts, budget allocations and data-based rationale for recommendations.
• Prioritize teamwork and delegation of responsibilities.
• Provide creative solutions to client challenges.
• Lead client facing recaps and communicate value proposition and capabilities.

Skills

Digital media

SEM/e‑Commerce

Shopper marketing

Client management

Team leadership

Education

Bachelor's degree

Tools

Skai

Pacvue

Edge

Gradient

PriceSpider

Content Analytics

Stackline

Feedvisor

Job description

Publicis Groupe is seeking a Manager of Commerce Media to lead an integrated Shopper Marketing program for major brands. You will guide a team of Sr Analysts and Analysts, set performance metrics, report results, and strengthen client and vendor relationships.

You will bring hands-on expertise in Amazon, Walmart and other retailer search/display offerings, driving optimization, testing, and data-driven decisions across campaigns and activations. Travel as needed is required.