Senior Manager, Product Growth & Lifecycle Marketing

Bio-Rad Laboratories; Irvine (CA); On-site; USD 157,000 - 216,000; Full time

Benefits offered by this job

Medical plans

Free HSA funds

Fertility stipend

Life and disability insurance

Parental leave

401k & profit sharing

Employee stock purchase program

Mental health platform

Learning & education benefits

Student debt relief

Pet insurance

Wellness programs

Paid time off

Employee Resource Groups

Job summary

Bio-Rad Laboratories in Irvine, CA, seeks a Sr Manager, Quality Systems Product Marketing Growth & LCM to drive growth across a full product family from launch to obsolescence. The role translates portfolio strategy into product-line plans and commercial inputs across regions with limited oversight.

The candidate partners with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain to shape growth plans and manage lifecycle decisions that protect customers and enhance

Qualifications

• Bachelor's degree or equivalent in Marketing; advanced degree desirable.
• 8+ years in diagnostics/biotech/med-devices including sales and regional marketing.
• Proven record of lifecycle management of a product portfolio in a matrix environment.
• Advanced knowledge of marketing methodologies and practices.
• Ability to translate segment and franchise strategy into concrete product-line plans and objectives.
• Ability to collect and interpret VOC, competitive information, and usage data.

Responsibilities

• Lead franchise growth strategy and long-range planning across the product family.
• Own phase-in/phase-out and obsolescence decisions to protect customer experience and portfolio profitability.
• Monitor product performance and inform sustaining prioritization and migration.
• Synthesize VOC, TAM/SAM, payer trends, and competitive intelligence into market assessments.
• Shape value propositions and messaging with clinical evidence and customer language.
• Track revenue, mix, margins, adoption, and other KPIs with dashboards and insights.

Skills

Marketing strategy

Lifecycle management

Regional marketing

Sales experience

VOC/market research

Cross-functional collaboration

Education

Bachelors in Marketing

MS/MBA desirable

Job description

Bio-Rad Laboratories in Irvine, CA, seeks a Sr Manager, Quality Systems Product Marketing Growth & LCM to drive growth across a full product family from launch to obsolescence. The role translates portfolio strategy into product-line plans and commercial inputs across regions with limited oversight.

The candidate partners with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain to shape growth plans and manage lifecycle decisions that protect customers and enhance