Global Product Marketing Lead — Diagnostics Growth

Bio-Rad Laboratories; Hercules (CA); On-site; USD 157,000 - 210,000; Full time

Benefits offered by this job

Medical plans

HSA funds

Fertility stipend

401k + profit sharing

Employee stock purchase

Mental health platform

Learning & development

Education benefits

Student debt relief

Pet insurance

Paid time off

ERGs

Job summary

Bio-Rad Laboratories in Hercules, CA is seeking a Senior Global Product Marketing Manager to drive growth and lifecycle management for an assigned product line, from launch through obsolescence.

The role partners with Market Access, Scientific Affairs, Regional Marketing, Commercial and Supply Chain to translate strategy into actionable plans, including market assessments, segmentation, pricing, and competitive responses.

Qualifications

• Advanced degree (e.g., MS, MPH, MBA or similar) is desirable.
• Typically 6+ years in diagnostics/biotech/med-devices, including sales and regional marketing.
• Proven track record in global product marketing within the clinical immunology / IVD industry.
• Experience marketing an integrated solutions portfolio of systems, software, and assays.
• Ability to shape portfolio direction, including market and competitive analysis, segmentation, lifecycle management, and multi-year roadmap planning.

Responsibilities

• Drive portfolio growth strategy and long-range planning for the assigned line.
• Execute on-market lifecycle management: phase-in/phase-out, obsolescence, CAPA, and customer communications.
• Maintain VOC, TAM/SAM, payer and clinical trends to shape the roadmap.
• Shape value propositions and messaging with Scientific Affairs, Market Access, and Regional Marketing.
• Shape portfolio direction with market/competitive analysis, segmentation, lifecycle management, and multi-year roadmap planning.

Skills

Leadership

Strategic thinking

Market analysis

Cross-functional collaboration

Portfolio management

Education

Advanced degree (MS/PhD/MBA)

Job description

Bio-Rad Laboratories in Hercules, CA is seeking a Senior Global Product Marketing Manager to drive growth and lifecycle management for an assigned product line, from launch through obsolescence.

The role partners with Market Access, Scientific Affairs, Regional Marketing, Commercial and Supply Chain to translate strategy into actionable plans, including market assessments, segmentation, pricing, and competitive responses.