Global Product Marketing Lead: Growth & Lifecycle

Bio-Rad Laboratories; Hercules (CA); Vor Ort; USD 157.000 - 200.000; Vollzeit

Benefits dieser Stelle

Medical plans

Fertility stipend

Employee stock purchase program

Paid parental leave

Zusammenfassung

Bio-Rad Laboratories seeks a Senior Manager, Global Product Marketing to drive growth and lifecycle management for assigned products. You will translate global strategy into product-line plans, shape market access and regional marketing inputs, and lead cross-functional initiatives with Market Access, Scientific Affairs, and Supply Chain.

The role emphasizes market research, segmentation, and the development of evidence-based value propositions informed by clinical data.

Qualifikationen

• Bachelor's degree required; advanced degree preferred.
• 7-10+ years in diagnostics/biotech/med-devices, including sales and regional marketing.
• Experience with lifecycle management (LCM) of a product portfolio in a matrix environment.

Aufgaben

• Translate portfolio and segment strategy into product-line plans and commercial inputs.
• Drive on-market lifecycle decisions to protect customer experience and improve portfolio productivity.
• Conduct market research and opportunity assessments including VOC, TAM/SAM, payer and clinical trends.
• Shape value propositions and messaging grounded in clinical evidence and customer language.
• Monitor KPIs and use dashboards to provide insights and corrective-action recommendations.

Kenntnisse

Portfolio growth strategy

Lifecycle management

Market research

VOC and segmentation

Cross-functional collaboration

Strategic positioning

Data-driven decision making

Value proposition communication

Ausbildung

Bachelor's Degree

MS/ MPH/ MBA/ Ph.D. preferred

Jobbeschreibung

Bio-Rad Laboratories seeks a Senior Manager, Global Product Marketing to drive growth and lifecycle management for assigned products. You will translate global strategy into product-line plans, shape market access and regional marketing inputs, and lead cross-functional initiatives with Market Access, Scientific Affairs, and Supply Chain.

The role emphasizes market research, segmentation, and the development of evidence-based value propositions informed by clinical data.