Global Product Marketing Leader, Growth & Lifecycle

Bio-Rad Laboratories, Inc; Hercules (CA); On-site; USD 157,000 - 200,000; Full time

Benefits offered by this job

Competitive medical plans

Free HSA funds

401k + profit sharing

Employee stock purchase program

Education benefits

Job summary

Bio-Rad Laboratories, Inc. in Hercules, CA seeks a Senior Manager, Global Product Marketing to drive growth and lifecycle management for assigned product lines—from launch through obsolescence.

You’ll translate portfolio strategy into concrete plans, pricing, messaging, and competitive responses, partnering with Market Access, Scientific Affairs, Regional Marketing, Commercial and Supply Chain. You bring 7–10+ years in diagnostics/biotech/med-devices, a Bachelor’s degree (advanced degree

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 7–10+ years in diagnostics/biotech/med-devices.
• Proven lifecycle management experience in a matrix environment.

Responsibilities

• Translate portfolio strategy into product-line plans and commercial inputs.
• Drive on-market lifecycle decisions to protect customer experience and profitability.
• Monitor product performance and quality signals to guide prioritization and CAPA.
• Shape value propositions and messaging with clinical evidence and stakeholder input.
• Provide insights via dashboards to inform stakeholders and drive growth.

Skills

Lifecycle management

Marketing strategy

Market research

Cross-functional collaboration

Data-driven decision making

Education

Bachelor’s degree

Advanced degree preferred

Job description

Bio-Rad Laboratories, Inc. in Hercules, CA seeks a Senior Manager, Global Product Marketing to drive growth and lifecycle management for assigned product lines—from launch through obsolescence.

You’ll translate portfolio strategy into concrete plans, pricing, messaging, and competitive responses, partnering with Market Access, Scientific Affairs, Regional Marketing, Commercial and Supply Chain. You bring 7–10+ years in diagnostics/biotech/med-devices, a Bachelor’s degree (advanced degree