Paid Search Strategist

Proppel; United States; Híbrido; USD 70.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare, dental, and vision insurance

401(k) with match

Unlimited sick days and 15 vacation days

Descripción de la vacante

Proppel, a boutique US digital marketing agency, is seeking a Paid Search Strategist to join their team. You will develop and execute strategies for high-value accounts, manage campaign budgets, and build meaningful insights through data analysis.

The ideal candidate has over 3 years of agency experience, strong Google Ads expertise, and a collaborative mindset. A comprehensive benefits package, including healthcare and generous vacation days, is offered.

Formación

• 3+ years of agency experience managing paid search campaigns.
• Strong expertise in optimizing Google Ads accounts.
• Ability to lead client communications independently.

Responsabilidades

• Develop and execute comprehensive paid search strategies.
• Lead paid search campaigns for high-value accounts.
• Own client relationships and communicate results effectively.

Conocimientos

Google Ads optimization

Strategic analysis

Client communication

E-commerce KPI understanding

Analytics proficiency

Herramientas

Google Analytics

Data visualization platforms

Descripción del empleo

What we're looking for

A boutique, creative-first US digital marketing agency is building out its paid search team and looking for a strategic, collaborative Paid Search Strategist to grow with us. You'll work alongside the Head of Paid Search on complex, large-scale campaigns for DTC, CPG, and health and wellness brands, while helping shape the future of our paid search program. We value strategic thinking over automation, high-touch client work, and team members who thrive on collaboration rather than independence.

What You’ll Be Doing

• Develop and execute comprehensive paid search strategies aligned with client objectives, managing budget allocation and bid strategies across Google Ads, Bing Ads, and AI platforms.
• Lead complex paid search campaigns for multiple high-value accounts, analyzing large datasets to extract actionable insights and drive consistent ROI improvements.
• Own client relationships and communication, leading calls independently, translating performance data into clear insights, and delivering monthly reports that showcase results.
• Collaborate cross-functionally with paid social, creative, and marketing strategy teams to ensure integrated campaigns and unified brand messaging.
• Contribute to team growth and operational excellence by developing SOPs, refining project management tools, and sharing strategic insights that improve how the agency operates.
• Build real-time dashboards and custom reports that streamline weekly reporting and provide clients with meaningful performance visibility.

Requirements

• 3+ years of agency experience managing paid search campaigns and strategy.
• Strong expertise in Google Ads, with proven ability to optimize complex accounts for performance and profitability.
• Ability to lead client calls independently and communicate performance data with clarity and confidence.
• A collaborative, team-first mindset with strong cross-functional communication skills.
• Deep understanding of e-commerce and lead gen KPIs, financial growth levers, and what drives business results.
• Critical thinking and problem-solving skills, prioritizing strategic analysis over platform automation.
• Proficiency with analytics and reporting tools (Google Analytics, data visualization platforms, dashboard builders) to extract insights and communicate results effectively.

Nice to Have

• Experience managing appointment-based or lead gen client accounts.
• Background in CRO or broader marketing strategy.
• Healthcare, dental, and vision insurance + 401(k) with match.
• Unlimited sick days and 15 vacation days per year + all major US holidays.
• Collaborative, values-driven team culture.