Ad Designer

Lanterngrowth; United States; Hybrid; USD 60,000 - 95,000; Full time

Job summary

Lantern is seeking a talented Ad Designer to join its growing creative team, owning the visual engine for paid social ads across health brands. You’ll produce UGC-style, animated, and static formats, moving quickly from briefs to polished assets while maintaining quality at scale.

Join a fast-paced environment where you’ll collaborate with strategists and media buyers, leverage AI tools to accelerate production, and stay ahead of platform trends to drive results.

Qualifications

• 2-5 years of professional graphic design experience with a focus on paid social or performance creative.
• Strong portfolio showing UGC-style content, motion/animation, and static ads across Meta and TikTok.
• Proficient in Figma and Adobe Creative Suite; capable of rapid acceleration with AI design tools.

Responsibilities

• Design paid social creative across UGC, animation, and static ad formats for Meta and TikTok.
• Produce scroll-stopping ads reflecting brand identity while following platform best practices.
• Collaborate with strategists and media buyers to apply performance learnings.
• Maintain organized asset libraries and templates for scalable production.
• Stay current on paid social trends and formats.

Skills

Paid social

UGC content

Motion/animation

Static ads

Figma

Adobe Creative Suite

CapCut

AI-enabled design

Education

BA/BFA in Graphic Design or Visual Communications

Tools

Figma

Adobe Photoshop

Illustrator

After Effects / Premiere Pro

CapCut

Job description

We are looking for a talented, production-minded Ad Designer to join Lantern's growing creative team. This is a rare opportunity to own the visual engine behind some of the most exciting DTC health brands in the country, designing paid social ads that stop the scroll, earn the click, and drive real results.

You’ll be responsible for producing best-in-class paid social creative at scale - across UGC-style content, animation, and static formats - working hand-in-hand with our creative strategists and media buyers. This role is as much about throughput as it is about craft. You know how to move fast, iterate quickly on feedback, and maintain quality even when the volume is high.

Responsibilities

• Design paid social creative across UGC, animation, and static ad formats - primarily for Meta (Facebook/Instagram) and TikTok, with additional formats as needed.
• Produce scroll-stopping, conversion-focused ads that reflect each brand's identity while adhering to platform best practices.
• Work from creative briefs to concept, execute, and deliver polished assets at speed - managing multiple clients and concurrent workstreams simultaneously.
• Collaborate closely with creative strategists and media buyers to understand performance data, apply learnings, and iterate on what's working.
• Leverage AI design tools (e.g., Adobe Firefly, Midjourney, Runway, CapCut AI, or similar) to increase creative velocity, generate visual elements, and close production gaps.
• Rapidly incorporate feedback from internal teams and clients, turning revisions around quickly without sacrificing quality.
• Maintain and build out organized asset libraries, templates, and component systems to support scalable creative production.
• Stay current on paid social trends, platform formats, and emerging ad styles - bringing fresh ideas and references to the team proactively.

Qualifications

• 2-5 years of professional experience in graphic design, with a meaningful portion focused on paid social or performance creative.
• A strong portfolio demonstrating high-quality paid social work - including UGC-style content, motion/animation, and static ads across Meta and TikTok.
• High proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects or Premiere Pro), and CapCut or equivalent video editing tools.
• Demonstrated experience using AI design tools to increase productivity - you're not just AI-aware, you're actively AI-enabled.
• Proven ability to work at scale: you can produce high volumes of on-brand, on-brief creative without letting quality slip.
• Strong sense of composition, typography, color, and visual hierarchy - especially in the context of mobile-first, feed-native ad formats.
• Comfortable working directly from briefs and translating strategic direction into visual concepts quickly.
• Experience designing for DTC health, wellness, or consumer brands is a strong plus.
• BA or BFA in Graphic Design, Visual Communications, or a related field preferred.

Who you are

• A creative who cares as much about output as craft - you understand that great work done slowly isn't enough in a performance environment.
• Fast and fluid with feedback: you receive direction gracefully, act on it quickly, and improve with every round.
• Deeply curious about what makes paid social ads actually perform - you're not just making things look good, you're thinking about why they work.
• Self-directed and organized: you can manage your own queue, communicate proactively about timelines, and rarely need to be followed up with.
• An early adopter of AI tools - you've built AI into your workflow, not just played around with it.
• Collaborative and low-ego: you work well with strategists, media buyers, account managers, and clients at every level.
• Genuinely excited about health, wellness, and the brands you're helping grow.

About Lantern

Lantern is a full-stack growth agency for the country’s most innovative DTC health startups. Our mission is to bend the risk curve for innovative early & growth-stage DTC health companies, helping our clients deliver life-changing care to more Americans. We are a place for ambitious marketers to hone their craft and work on interesting projects with exceptional colleagues, while growing into the world’s best full-stack DTC health marketers.

Lantern is an Equal Opportunity Employer. Lantern does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Applications outside of the US will not be considered

Our process is fast and flexible:

1. Assess current business & marketing needs

2. Build custom proposal and detailed work plan